Strategy and Implementation Summary La Roulette Bijoux’s marketing and sales strategy will utilize search engine optimization, social media, networking, client referrals and targeted customer acquisition to develop visibility for the company. Prospective customers will be turned into qualified sales through a professional showing of Catherine’s portfolio of past work. The portfolio is key to making a positive impression regarding La Roulette Bijoux, which illustrates her skillset and capacity as a creative designer and craftsperson. Marketing Strategy As noted previously under the target market segment strategy heading, La Roulette Bijoux will rely on five activities in its marketing efforts. These include: • Search Engine Optimization (SEO): utilizing keywords to guide searches to the online shop. • Social Media Marketing: engaging customers through conversation and building trust by giving insight into the company and creative process. • Networking: leveraging relationships to build more within a relatively intimate community. • Client referral: by providing outstanding customer service, current customers are more likely to become long-term customers and refer their friends. • Targeted customer acquisition: the first step of this process is to identify collaborative opportunities, determine how La Roulette Bijoux can offer them value, and then network to come in contact with the decision makers at those companies. Sales Strategy The sales strategy will be to utilize Catherine’s portfolio of past work in a creative way to qualify a sales lead. Using a portfolio is very common within design industries to show past examples of work. Catherine’s strategy will be the development of several different portfolios, each one ... ... middle of paper ... ...et for a 6-month period during the first year of operations for La Roulette Bijoux. Analysis of Financial Statements Financial statements are essential to the success of a small business. Financial statements have a value that goes far beyond preparing tax returns or applying for loans, and can be used as a roadmap to steer you in the right direction and help you avoid costly breakdowns (U.S. Small Business Administration [USSBA] 2014). Projected Profit and Loss Figure 5 (Appendix V) outlines the projected Profit and Loss for the third month of operations of La Roulette Bijoux. Projected Cash Flow Figure 6 (Appendix VI) outlines the projected Cash Flow for the first six months of operations of La Roulette Bijoux. Projected Balance Sheet Figure 7 (Appendix VII) outlines the projected Balance Sheet for the first six months of operations of La Roulette Bijoux.
In order to determine the value of operations, and using proforma income statement and balance sheet statement, Cash flow statement was formulated for the next 5 years. The Account Receivables plus the Inventory minus the Account Payable was determined as Net Operating Working Assets. An organization cost of 0,000 was amortized over the 5-year period.
Table F projects the break even analysis in both units and dollars as a basis for further projections.
Six Flags Entertainment Corporation prides itself on entertaining millions of families each year as the worlds largest regional theme park company with 18 theme parks spread across North America (Six Flags, 2013). Six Flags primary source of revenue comes from providing world-class entertainment to families and individuals who pay for admission into its parks to ride its coasters, themed rides, and water park attractions. Six Flags has had its ups and downs during its 50-year history but over the past three years it has remained a strong company with total assets increasing year over year. The following analysis will show the financial health and well being of Six Flags Entertainment Corporation.
Balance Sheet and Covenants – Our cash position was at 115.1 Days of Cash on Hand at October 31th, although there were 46 offsetting days in third party reserves. Days in Accounts Receivable were at 51.3 days. The Debt Service Coverage Ratio at the end of October was 4.69-to-1 versus the minimum covenant requirement of
Brand identity and development, marketing, web / graphic design, and social media marketing are our true expertise’s. We don’t own a fancy office because we’re all travel junkies so we come to you.
We will mainly focus our analysis on the market share, financial problem and brand strategy. Now we start our analysis to choose the right creative to solve dilemmas which Kyle Kirkland and Dana Messina are facing.
4. At FF15.00, will Lille Tissages, S.A. earn a profit on item 345? How do you
Appendix E is the quarterly market estimation I made. After collecting and analyzing information, I convert it into estimation as the report form to director. Furthermore, I also include the relevant explanation to support my points. The ability of organizing the points to be more persuasive is developed from every courses I take from college since the rigorousness of logic has been emphasized the whole processes of learning.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
Furthermore, He considers the dominant of the marketing negotiations between an artist and its client th...
The activities consisted in the process of identifying a problem that has to be addressed in marketing or an opportunity to increase the brand image of a business or to increase sales volume by having an increased reach in advertising and formulating a strategy based on extensive market research, segmentation and supporting data is known as positioning in terms of marketing. Positioning is formulating a strategy using tactical development phases to carry out a goal to attain an organizational objective.
As a current trend in advertising, social media is the largest advertising network platform all over the world and this is as a result of the number of businesses that have opted to utilize the concept of social media platform in advertising its products and services. It is evident that, through social media platforms, the process of product and service advertisement has been transformed into a more efficient and constructive process that is result-oriented (Kumar & Rani, 2014). It is a trend that is characterized by the effort made for persons to appropriately interact with each other and build positive relationships. With the existing social channels, companies have the opportunity to directly communicate with their consumers, which is a more personal interaction as compared to the outbound advertising and marketing.
In this business case, a shift from seasonal to level monthly production of toys will change the seasonal cycle of Toys World's working capital needs and necessitate new bank credit arrangements.
Balance sheet-: Balance sheet is a statement at the book value of all of the assets and liabilities of a business or other organization present a particular date such as the end of the financial year. It is known as a balance sheet because it reflection accounting identity the components of the balance sheets. The balance sheet must follow the following formula:
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...