Strategic Thinking Book Report

“There is nothing worse than a sharp picture of a fuzzy concept,” states Adam Ansel. In this book, Strategic Thinking: A Four Piece Puzzle, it describes focus as a requirement for success. Focus is not an easy concept; it is a learnt concept, just like success. This book illustrates ways to enhance focus and achieve business success. Incorporating some of these techniques, would be beneficial for me to integrate into my organization one day. Specifically setting key success factors, and only a few, is key to every stage in a business. With an entrepreneurial spirit, it would be expected that I would have to create a set of key success factors for my company. Determining key factors involves a series of questions, such as “What must we be really good at in order to be successful?” It is difficult to not have several key success factors to want to focus on, as stated in the book. Multiple key success factors will cause a lack of focus. When I think about the big picture of my organization, I focus on providing a loving home for my animals, and healthy work environment for my employees. In order to do that, I must consider all aspects of my business, but for my organization to be successful, I must be especially good at the following: (1) marketing, (2) management/organization and (3) employee hiring.

Key objectives when focusing on marketing, include profitability, finding and maintaining consistent employees or volunteers, and community involvement. Since objectives, are the measurements I will use to track my success, it is imperative I narrow those down as well. The plan to fulfill my objectives, or how I would measure these is by hosting events, adoption services and various other tactics advertising through the use of multiple marketing avenues and the return. Once action is put forth towards this key success factor, it will determine the strengths and weaknesses of the marketing plan designed to meet the