Strategic Strategies Of Rajiv Yuva Kiranalu

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Recommended: The issue of youth employment

ENHANCING YOUTH EMPLOYABILITY: STRATEGIC APPROACH OF
RAJIV YUVA KIRANALU IN COMBINED ANDHRA PRADESH STATE
*Dr.K.Satyanarayana
**Prof. P.Koteswara Raju
Abstract
Rajiv Yuva Kiranalu, is a landmark initiative in combined Andhra Pradesh State for youth empowerment is essentially a skill building initiative under public-private convergence for increasing productivity, improving working conditions and enhancing employability of youth-both rural and urban. In order to secure the first job as well as navigate in the labour market, young women and men need the technical skills to perform specific tasks as well as core working skills such as communication, problem solving and team work. In the context of skills having becoming increasingly important in the globalized …show more content…

Key Strategies:
Pre-identification of jobs in the private sector, running job appropriate trainings which result in placements and providing post placement services constitute core strategies of Rajiv Yuva Kiranalu. It is this strategy that makes Rajiv Yuva Kiranalu unique as compared to all preexisting skill building programmes.
 Preparation of Electronic Registry of unemployed youth
 Mapping industry wise employment opportunities.
 Organizing appropriate skill development trainings through Government managed training centres and also training centres run by Professional Training Partners.
 Coordination with industries and service oriented agencies for employment of trained candidates.
 Conducting Job Melas and Campus Interviews as part of placement services.
 Emphasis on promoting self-employment skills in potential service areas/trades like fitter, electrician etc., and also petty/small enterprises.
 Post -Placement Support Services for higher retention.
 Establishment of Skill Development Fund to provide gap finance for

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