Strategic planning is crucial for the success of all business endeavors. Analyzing currents trends in technology, consumer markets, competition, and the workforce can play a pivotal part in whether or not the organization can survive. Overtime, strategic planning strategies must be modified in order to compensate for changes in the industry. Goals and strategic planning often necessitate change to ensure that the organization is performing at peak level, while offering the most beneficial and quality services to consumers.
A strategic plan is a form of document utilized to communicate with an organization on its goals and the actions needed to achieve those particular goals developed during the planning process. Strategic planning sets priorities, strengthens operations and ensures that employees are all working towards the goals of the organization in order to adapt to a changing environment. An effective plan that articulates actions needed, but know if the company will be successful.
As per Henry Mintzberg, former president of the Strategic Management Society, “strategy cannot be planned because planning is about analysis and strategy is about synthesis. Strategic planning involves a structure or framework, a set of procedures both formal and informal, and of course content. Beyond these basic elements, the underlying assumptions about strategic planning are that the future can be anticipated, forecasted, managed or even controlled, and that the best way to do so is to have a formal and integrated plan about it in place. The process of planning itself may turn out to be more important than the results, and that process requires both analysis and synthesis. Planning simply introduces a formal “discipline” for conducting long-term thinking about an institution, and for recognizing opportunities in and for minimizing risks from the external and internal environments.
Strategic planning is defined as "an organization's process of defining its strategy, or direction, and making decisions on allocating its resour...
A strategic plan is a tool that delivers guidance in achieving a mission or goal with maximum proficiency and control for an organization. Strategic planning is used to transform and revitalize organizations. The plan helps provide an inclusive understanding of opportunities and challenges both internally and externally for the organization. The plan delivers an assessment of the strengths and limitations that are realistic within the company. A well-developed strategic plan will offer a comprehensive approach and empowerment for the stakeholders involved. It is an opportunity for learning and understanding priorities that will drive the business to succeed. Jones (2010), describes how in health care organizations, strategic plans characteristically concentrate on operational and organizational goals such as when to obtain new technology, how to meet competitive challenges, and what stafﬁng, tools, or facilities are needed to ensure organizational survival. The mission and value statements are significant in determining the quality of a strategic initiative. Forcing the organization to look toward the future creates proactive objectives in which both short-term and long-terms plans and goals are necessary in order to succeed.
Strategic planning implies establishing in advance what an individual or organization wants to achieve within a specified timeframe and deriving ways on how to achieve that. A strategic plan is basically a course of action that is used to attain desired results. It means anticipating the future and having measures on how to grow into the future. Technology is a macroeconomic factor that is rapidly growing and changing. Technology has had positive effects all over across the globe to business organization and to individuals.
At some point it becomes necessary for an organization to undergo changes. If embracing change is truly one of the organizations core beliefs than efforts should be taken to make the necessary transition. A strategic planning structure allows the organization to stay focused on plans, yet be flexible and adaptive and, therefore, able to deal with change effectively (Galbraith, et al., 2001, pg. 38).”
Definition of Strategic Planning: It is a systematic process of envisioning the desired future and creating the necessary steps to achieve that future such as goals, objectives and the number of steps it needs to achieve it (WebFinance Inc., 2013).
Planning is used to determine the priorities and focus and resources to strengthen the operation to ensure that employees and other stakeholders are moving toward a common goal, the establishment of the organization and management activities around the expected results protocol / outcomes, assess and respond to adjust the direction of the organization changing environment. It is the production of basic shape and guide the decisions and actions of an organization is, who is the service, what it does, and why it is doing and focus on the future and disciplined effort. Effective strategic planning, not only sheds light on the intentions and actions of an organization need to be taken to make progress, but how will know if it is successful.
Strategic Planning is looking at where you are now, knowing where you want to be in the future and planning the steps to get you there.
Strategic planning has a focus on stabilizing the current environment, and it also support the organization's business plans and goals. Strategic planning helps to implement new projects, new technology, consolidation of data centers, data warehouses, exponential data growth, cost of ownership, and resources available in an organization to assess the future requirements. Strategic planning analyzes the business plan, potential blockage or other issues in the current architecture, processes and their implementation in new initiatives, and processes. Strategic planning helps to formulate the ideas about the key factors that are affecting the present and future development of the organization and the opportunities offered by the environment and the competence of the organization.
Strategic plans may be used to plot the long-term direction, it is not a reliable method to forecast how the market will evolve, however it is the formal consideration of the organization future course. Organizations will use strategic plans to pose the questions, how to excel, or "How can we beat or avoid competition?" (Bradford and Duncan, page 1). Administrative plans relate to the internal need and pressures on the design firm. Administrative plans are most concerned with the organization of a firm's resources; how they are obtained, what they will be used for, and how they will be used. These plans are critical to any firm, as they seek to show how the firm will go about doing what it wants to do.
Strategic management is a disciplined effort or control to make necessary decisions that have an effect on a business or an organization; the aim of strategic management is mainly to develop new, innovative or diverse ideas and opportunities for potential or development, and facilitates or assists an organization to achieve its goals (SM, 2010). In reality, strategic management not only can be used or applied to determine mission, vision and values or objectives, but it also establishes roles and responsibilities or timelines in a business (David, 2009). In the following sections, this study will focus on and examine the nature of strategy formulation, implementation, and evaluation activities, and analyze the potential pitfalls or risks in using a strategic-management approach to decision making.
Strategic Planning is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions. It may employ methods like SWOT analysis to help clarify objectives and strategies. Strategic planning uses "the big picture" to pursue large scale, long term objectives. (Wikipedia - Strategic Planning, 2006).