Strategic Planning: The Importance Of Strategic Marketing

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Why Is strategic marketing so Important when dealing with branding and social media? First off, marketing is the process by which a business decides what it will sale, to who, when and how, and then does it. A strategic marketing plan details that process, supporting the overall corporate business plan. It may include financial and commercial data or the details of the sales strategy, and will consider the resources available, as well as the market the competition and predict the external factors that could affect the company’s future. Most companies have goals to have a successful business, but don’t necessarily have the plan to get them where they want to be. Strategic planning is the key to a successful business. The positive side of …show more content…

Market segmentation provides businesses with the possibility of customizing a unique set of features known as the 4P’s (product, price, place, and promotion) for specific target markets. Therefore, it allows them to satisfy their customer’s needs in a more effective way, through a value proposition that is potentially bigger to that of any other competitor. Market segmentation refers then to the process of defining and breaking down a wide market into different groups of consumers with similar characteristics, wants, and needs. Its only few organizations that are big enough to satisfy the needs of an entire market. Most companies are forced to split the total demand into several segments and select only those that they are best equipped to …show more content…

Facebook alone with an audience of 1.23 billion monthly active users, Facebook offers an opportunity to reach a broad range of customers and potential customers. Facebook’s news Feed is a visible place for social posts, it’s one of the best places for you to showcase your content in order to increase brand awareness, drive website traffic and distinguish yourself as a thought leader.
Hopefully this report guide you through gaining knowledge needed to become more competitive in the business world. Strategic marketing should be the foundation before any process begins. Know the plan or plan to

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