Strategic Plan Case Study

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Effectiveness of Strategic planning on the performance of new ventures and SMEs in Japan: a case study of selected SMEs in Nagoya city and Tokyo.
Abstract.
May scientists argue that strategic planning enhances performance of companies which affects survival rate of companies. It has been noted by some researchers that there are some SMEs doing strategic planning but there are no desirable results from them and many of these ventures fail to achieve their goals. The reason is that if strategic planning is not effectively formulated and implemented, the organizations cannot achieve high good results. This research will also examine the means to make strategic planning more effective by empiric analyze of selected SMEs in Nagoya and Tokyo. Moreover, …show more content…

f) Identify ways of improving effectiveness of strategic planning.
g) Identify how large corporations used elements of strategic planning when they were first established as a SMEs.
h) Identifying correlation between economic situation of selected SMEs and strategic planning activities undertaken by them.
i) Identify the role of strategic planning process maintaining business competitiveness in the market.
j) Analyze of overall performance of SMEs with proper strategic planning and without it. (which is better for new SMEs)
Literature Review. Many researches have been done on importance of strategic planning on large companies, but literature related strategic planning process on SMEs is not in high amount. Moreover, many of them only made a research on increasing strategic planning and neglected how to increase efficacy of strategic planning on overall performance. Thus, doing research on increasing effectiveness of strategic planning on new SMEs are very crucial. McDonald, D. D(2007) cited that a strategic planning process delivers a set of projects that achieve a desired business goals. This will also make an emphasize on using strategic planning to achieve high business …show more content…

Reference List
1. Gibson, B., &Cassar, G. (2005). Longitudinal Analysis of Relationships between Planning and Performance in Small Firms. Small Business Economics, 25(3), 207-222
2. Kargar, J., and J.A. Parnell (1996) ‘Strategic planning emphasis and planning satisfaction in small firms: An empirical investigation’, Journal of Business Strategies, 13: 42-64
3. McDonald, D.D (2007), Strategic Planning process, accessed on April 3, 2012 from http://www.ddmcd.com
4. Parnell, J. A. (2013). Uncertainty, Generic Strategy, Strategic Clarity, and Performance of Retail SMEs in Peru, Argentina, and the United States. Journal of Small Business Management, 51(2), 215-234. http://dx.doi.org/10.1111/jsbm.12010
5. Suklev, B. & Debarliev, S. (2012). Strategic planning effectiveness comparative analysis of the Macedonian context, Economic and Business Review, 14(1), 63-93
6. Kraus, S., Harms, R., & Schwarz, E. J. (2006). Strategic planning in smaller enterprises – new empirical findings. Management Research News, 29(6), 334-344.

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