Strategic Objectives Of Walmart

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Strategic objectives form one of the important building blocks of a company’s strategic plan. Strategic objectives denote the activities that an organization must carry out to meet its long-term goals as well as the short term objectives. For every organization whose dealings involve provision of goods and services to customers, it paramount to the profitability of that particular organization to design and implement a logistics and transport strategy (Niven, 2008). The latter plays a primary role in maintain the levels of service delivery at their level best at all the times. In addition, the logistics and transport strategy cushions the business from the unfavorable events that occur in other areas of the organization’s business (Ferrell …show more content…

Due to the efficiency and the cost reduction that come along with the company’s own transport and logistics system, the revenue generation is expected to increase. On the other hand, the operating costs are expected to substantially reduce. Profitability Owing to the operating costs reduction and the increased revenues, the company’s profitability level will definitely increase. In addition, increased market share will lead to higher level of sales and therefore higher profit levels. Competitive position The new division is expected to attend to the needs of the clients through initiatives such as timely delivery of products and delivery of delicate products in good state. The profit gap that exists between poor distribution and logistical operations will offer Wal-Mart a competitive edge through making the operations more efficient. Customer Value Perspective Customer Retention or Turnover To facilitate customer retention, Wal-Mart will ensure timely delivery of goods and therefore, meet the demands of every consumer across the globe. In addition, the division will make the operations more efficient since it will handle the movement of goods. Customer

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