The notion of motivation plays an instrumental role in decision making as well as desiring satisfaction from consumer perspective. The tourism industry is highly dynamic and influenced by varying forces based on the behaviours of the consumer as well as the aspect of motivation. The concept of tourism typology contributes to a large part in comprehending the aspect of tourist needs as well as motivation. From this perspective, avenues towards satisfying and motivating tourism from around the globe can be developed. Notably, the development of tourism industry in based on the two fundamental concepts, the consumer behaviour and the typology of the tourists.
(2006) that tourism is a global phenomenon which has impact on the consumption and production patterns of the society. The strong economic and business factors have impact on the positive performance of the tourism. The concept of marketing the tourist destinations are also significant in the strong economics and business factors. The construction of disciplines is good in social sciences which has positive and growing effects and influences on the tourism industry of a country. Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies.
According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
Having these attractions, it will support Hong Kong economy and expand upon their existing status. The benefits and costs of the tourism is explicitly analyzed in this essay. Tourism forces immediate costs on the host nations. Such cost is utilized to give products and ventures to vacationer and tourism
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
Choice of Destination Understanding choice of destination is viewed as a critical factor for tourism researchers/ scholars, marketers, and destination planner (Moscardo, Morrison, Pearce, Lang, & O’Leary, 1996; Hsu, Tsai, & Wu, 2009). Those authors argued that a destination choice is influenced by the image of a destination perceived by travelers based on three concepts: the setting, the activities, and perceptions. The findings can be obtained through market segmentation and travel motivation researc... ... middle of paper ... ...periences: a type and form analysis. Annals of Tourism Research, 29(2), 520–538. Waryszak, R. Z.
Can social media be used as an effective marketing research tool? As a result of the study, stakeholders within the Tourism Sector will benefit by understanding the correlation between a region’s food and culture, they will be better able to brand, market, target and position the destination if they understand the usefulness of social media in the decision making process and the importance of utilizing the available platforms to get tourists’ attention. Therefore, destinations who can provide gastronomical experiences will find themselves within the gastronomy tourism sector. Thereby, upgrading their facilities and train staff to meet tourists’ expectations. By positioning themselves in the designated market they will also benefit from an increase in tourist’s visits, boost sales and grow the island’s Gross Domestic Profit (GDP).
Marketing Innovation – T&H Marketing Innovation – T&H Marketing Innovations – T&H MODULE - IV MICE Tourism Promotion MODULE 4 MICE Tourism Promotion Module Description The goal of studying this module is to understand the basic concepts of promotions and marketing in tourism and hospitality. This module describes tourism promotion, its goals, types, concepts like promotion mix. You will be able to understand basic concepts like differences between promotion and marketing and their importance to the tourism and hospitality industry. It also explains the general global trends in tourism promotion and in analyzing the role of globalization in tourism promotion. We have also highlighted the challenged faced by
Tourism is a worldwide force for economic and regional development. Tourism development carries with it a blend of advantages and costs and the developing field of tourism economic is making an essential commitment to tourism approach, planning and business practices. First of all, this chapter provides a brief introduction of tourism industry and its impact towards the economy. Introduction of tourism industry make reader to understand deeply on how tourism industry will impact economy in Malacca. By understanding this background of research, problem statement and objectives can be identified in this paper.
In 1998, Williams described the objectives of tourism planning such as structural planning of the business districts to facilitate conveniences for tourists, planning ahead about the aspects affecting tourism such as transportation, human resource etc., planning for conserving the heritage sites and tourist attraction for the benefit of local residents, and redistributing benefits of the tourism. He further adds that tourism planning is the attempt made to equate the demand for and supply of tourism services. Tourism planning is a political process, which may face the problem of coordination because it operates on different scales such