Strategic Management And Business Policy

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Introduction Jet Blue Airways is a major airline operating in the United States. The company was founded by David Neeleman in 1999. Since then the company has had many high and low points but continues to progress, working toward company goals as well as stockholder needs. (jetBlue.com, 2007) In this paper I will be addressing the current concerns of the Jet Blue Airways Corporation. I will be focusing on what I believe are the best recommendations for the company, based on my education in project management and from personal experience. These recommendations will address priorities for the company, the stakeholder, and the community. I will also touch on the important balance between the commitment to shareholders and the commitment to the community. Jet Blue airway has had a strong presence in the airline industry as a low cost carrier since its founding in 1999. After the tragic events of the 9/11 attacks on the World Trade Centers it became one of the only airlines to continue to be profitable, while many of the larger companies like American Airlines were having financial difficulties. (Indiana University, 2007) Until recent, unfortunate, events Jet Blue had continued to grow and be profitable. However, in February of this year Jet Blue suffered a tremendous blow. The airline had massive delays causing passengers to be stranded all over the country. At the JFK Airport in NY a fully booked aircraft was left on the tarmac for six hours. The reason for this delay was an ice storm; however this caused delays in other cities. These massive delays caused a public relations crisis for the Jet Blue image. (The New York Times, 2007) The current concerns of the Jet Blue airways company can be broken down into four categories. The first being Sociocultural forces. Sociocultural forces are the values, knowledge, beliefs and other practices that unite a country. (csupomona.edu, 2007). When the massive delays from the Jet Blue airlines in February hit the media it caused a large stir in public opinion of the airline. The company faced Major criticism and the company image was damaged because of public opinion. (CBS News, 2007) The second factor is Economic Forces. The rising prices of fuel costs pose a major issue for all airlines and Jet blue is no exception. Quarterly profits for the company plummeted nearly $6 million.

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