A methodology is written to ensure that the findings created from a study are reliable and valid to ensure that the correct research instruments are utilised (Marczyk et al., 2010). The purpose of this chapter is to detail the process of this study to achieve the aim and objective using a combination of primary and secondary research methods. It is found that a large range of literature regarding the topic of brand loyalty and customer satisfaction. However, there is a shortage of literature within the specific fast food industry. The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers.
The store will profit, the employees and the guest will be satisfied (Aycock). If the staff is not getting along, a lot of tension will grow inside the restaurant and co-workers will not work with one another as a team. In return the customers will not be happy and the profit will not be as desirable. When customers are not happy with the visit they had at the restaurant, they will then spread the word to all their friends. Each staff member of the restaurant should have nice and clean hygiene along with good manners.
The business model works, and with national and international advertising, McDonald’s Corporation manages to serve billion of people every day. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about making money, growing business, and having fun. McDonald’s is very good example for others fast food company. We can say it very fixable with serving food to the customer on their values and principle.
INTRODUCTION My Other Kitchen, a commercial kitchen space hiring and kitchen incubator, directed and owned by Jane Del Rosso, is looking to expand the business. The commercial kitchen hiring business is growing satisfactorily. However, greater growth is desired for the consultancy side of the business as stated by the client. The aim of this report is to identify and analyse factors that will affect My Other Kitchen. The report first looks at macro-environmental factors to this business with a focus on demographics, economics, politics and culture.
The food at Taco Bell is priced relatively inexpensive; however, the quality is typical of a fast food restaurant; you get what you pay for. Taco Bell is constantly producing new food items in order to attract more customers. Competition is strong and dynamic in most markets. So it is essential for a firm to keep developing new products-as well as modifying its current products-to meet changing customers needs and competitors’ actions (Perreault, 281). Taco Bell continually is experimenting with new food product lines.
The restaurant industry is a multibillion dollar industry that continues to grow each day and change the community that they are in forever. Opening a new restaurant will improve the economy dramatically because it will increase the amount of money that is spent in the community. There are many positive factors to opening a new restaurant in a community that boast economic, social, and political remuneration. A new restaurant will create jobs, it will support local food producers and it will help a community economically because the restaurant is giving money back through paying taxes. Socially it will create a new business market with business partners and create “Smart Growth” which focuses on changing the atmosphere of the community and where everything is located (Bealocalist.org, 3).
The increase of outlets per year has re... ... middle of paper ... ...ket. These restaurants have the ability to be expanded throughout the United States and provide a large amount of sales domestically. This will be growingly important as sales in current McDonald’s restaurants flatten. These restaurant chains may also have the ability to be expanded internationally depending on their success in the U.S. An opportunity that McDonald’s has not been taking advantage of is their environmental concerns. Recently McDonald’s was honored by the U.S. Environmental Protection Agency for their conservation and recycling efforts.
McDonalds Promotional Objectives ================================ The companies’ main objective is to be the family restaurant that people enjoy more. Apart from wanting to be the world’s best quick-service restaurant, McDonalds have the following objectives: · Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings, and by attracting new customers. Increasing sales through promotions will enable them to continue their program of expansion. · Menu. McDonalds have an objective to continual enhance and improve their menu.
Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience” (McDonald’s Mission and Corporate Values.) Their objectives coincide with their mission to consistently provide customers with good tasting food at an affordable cost, to be socially responsible to the communities in which they serve, and of course to keep their shareholders satisfied with high returns. McDonald’s is currently at a phase in the life cycle where the question is, can they continue to grow? Recent news announced McDonald’s is considering extending their breakfast hours to accommodate the needs of their customers because eating habits change.
We will not be successful waiting for the customer to come to us. We will focus on clientele that needs our products and services. We will develop aggressive marketing campaigns to have these customers Service Business Analysis The restaurant industry is highly competitive and risky. For a restaurant to survive there must be solid understanding of the market needs and management of employees. Restaurants make money by taking inexpensive ingredients and cooking them in a different style and sell them at a higher price.