Strategic Goals And Operational Objectives Of Restaurant Brands Ltd

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Restaurant Brands Ltd is made up four segments: KFC, Pizza Hut, Starbucks and Carl 's Jr. It was formed in 1997 and also to make the fast food industry in New Zealand recognisable.

1a) Introduction to the plan

Operational objectives are short term aims and goals that help the organization in getting its strategic goals in the long term. Operational objectives are in place to see if the performance of the organization and also determine whether it is on the right path to achieving its desired goals or the wrong path and what needs to be done to reach the final outcome. Restaurant Brands Ltd has a big sector in the fast food market, they need to make sales grow year by year and the only way to that is by cost leadership strategy. The operational objective I proposed is improving operations for the production area in the kitchen of all the restaurant brands outlets. Increase output and also decrease costs and raising the standard of quality.

b) Operational plan

An operational plan can be defined as a plan prepared by a component of an organization that clearly defines actions it will take to support the strategic objectives and plans of upper management (Mullane, n.d.). For restaurant brands to maximize their
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Weaknesses needs to be turned into strengths and see what opportunities might arise so they can get rid of the threats. Restaurant Brands has many strengths, their brand and budget are the key ones. It has brand recognition where everyone knows what their outlets are and also have customer loyalty where they will keep coming back because of the same taste and service. Restaurant Brands weaknesses some workers in the outlets are not meeting policies and procedures, this causes the employee too laid off as this will affect the recruitment process. Restaurant Brads don’t want to lose potential customers due to staff not what they are obliged to
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