Straight Shampoo Case Study

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Fast Moving Consumer Goods: The country in order to be prospering and progressing needs to have a stable economy. GDP in this regard helps measuring the economic output of a country. The statistics shows that besides agricultural products, there had been a strong contribution seen from FMCG (fast moving-consumer goods) sector which is one of the fastest growing industries in Pakistan. Fast moving consumer goods (FMCG) products include home cleaning items, personal hygiene goods and foodstuffs, such as crisps and ready meals and typical purchasing of these goods occurs at grocery stores, supermarkets, hypermarkets etc. Major FMCG manufacturing players in market are Procter & Gamble and Unilever, which produce a wide portfolio …show more content…

Fun is an integral part of their life therefore, entertainment comes into play in form of hangouts, social gatherings, shopping etc. Sunsilk perfect shampoo also caters to the need of a working women who does not have enough time to straight her hair. The young girls especially constitute a considerable chunk of Sunsilk perfect straight shampoo’s consumer having club memberships and a glam lifestyle. This segment is also active in community service and take active part in volunteering. o Interests: Since the Sunsilk perfect straight shampoo targets young girls and women, their interests are mostly of what is trendy and in fashion. To keep themselves up-to-date, they look up to media and fashion icons. They pursue and seek avenues for recreation but also keeping a focus on their achievements and job. They also cherish the family time and have sensitive feelings for community and its betterment. o …show more content…

They came up with an innovative idea, after washing hairs the hairs will be locked in place. YokoYamashita the well-known hair expert worked along with sunsilk and creates new product. It’s a shampoo and conditioner which held hair strands in place and prevent them from frizzing. Perfect straight shampoo is for cleaning and relaxing purpose Furthermore, the conditioner which held moisturizer nurture hairs to hold them in place.  Convenience: Marketers consider types of consumer products: Sunsilk customers buying behavior falls in “convenience”. Frequent purchases of a product occurs in it and there is a little comparison left for buyers as they are very clear what they want exactly. Prices kept affordable for consumers. The product could be easily obtain from retailers, stores, malls, etc.  Value: Product attributes plays a significant role as they communicate characteristics of product. Sunsilk is a well-known, trustworthy brand so, each time whenever they launched new variant customers believe them. Sunsilk value their customers and try to find better hair care solutions for their

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