6. Evaluation of e-business model for Strada
6.1. Customer Relationship Management @ Strada
Today with the power of technology at reach every sector has used it to their advantage. Strada is no exception. It has understood the value of the online trade and how easy and quick it is to reach and interact with the customers. Strada uses the power of online technology to maintain its customer relationship. Strada encourages it users to share their experiences through the social media sites. During special events such as Mothers day or Valentines Day, their rich experiences combined with some interesting photos during their dining experiences were exchanged with promotional dining vouchers as incentives to their guests. The cafe is very much focused in generating ‘real value’ as promised through social media with an proactive engagement with the customers to build a clients loyal base. With the high competition and the variety of restaurants popping in the city, it is very inevitable to build and stay in touch with the customer base. This is best achieved though social media sites which brings the customer closer to the restaurant. The cafe understands the value of digital marketing through various Medias such as online media via their websites, social media, email, blogs and others. Strada has an interactive website where the customer can key in details and customize his search to his requirement. Almost every nine out of 10 restaurants use the social media power to reach their customers quickly and effectively. Strada sets its focus with the power of Facebook and twitter to constantly keep in touch with its customer base. For a quick response the user can use the Strada website and send an enquiry or send an email or stay in touch w...
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...nt and the customers. This can be quite easily made possible with today’s latest trends in the technology and development. Any small move or changes done in the service can bring in a lot of change with the attitude of the customer. It is very essential to tap the customers’ requirements to deliver the best. Interactive environment through websites, social media and other media associates the customer with the food and the restaurant. With the ever growing competition from different sources, it is very essential to set the business strategies and plan to target the customer who in turn would contribute for the business growth. Continuous upgradation and developments are inevitable to sustain in the market. The recommendations, strength and weakness are the result of an individual analysis on the Strada website to bring in good changes to target the customers better.
For a conclusion of this paper, it is within researched reasoning that this company needs to do something else to keep its competitive edge in the segment. There are many factors that could be considered for why this company needs to expand in this industry. Also there needs to be other attributes of the company that could be added to offer the consumer a better service. This could include services such as delivering directly to the home or having a pick up window or carry out service. The reasons for doing these things is to keep advantages over competitors, of which include bigger restaurant chains that are trying to enter the market.
In order for any restaurant to keep up, they have to be willing to learn and implement instead of sitting back and expecting repeat customers for a location with menu options that never change to accommodate its customers. When a restaurant thinks bigger, acts quicker, and moves faster they are more likely to stay ahead of their competition. Sanjiv Rasdan (2016), Senior VP of operations for Applebee’s USA, points out three key opportunities that he believes are key to this strategy: food, experience and environment, and keeping ahead with
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
In marketing sector, social media tools impact hoteliers on making decision on marketing strategies. In fact, social media can provide vary of channels to promote and distribute hotels products and services (Rosman & Stuhura 2013). In a word, using social media as a marketing tool can bring many benefits like direct consumer communication and brand awareness, so that to generate revenue as a final
One of the following is an environment analysis of “largest Pizza chains” in the US and International. In the following sections, we will assess the environment analysis on “consumer satisfaction” and its re-formulated pizza recipe. Within the re-formulating and the expansion of its menu, we will see how they have been able to recapture some of the market with existing and new customers, with customer satisfaction and excellent delivery. Domino’s Pizza, for example, they have re-formulated their ingredients and added new items to their menu, but like Pizza Hut, Papa John’s, and Little Caesar, we will discuss their strength’s and weakness to be able to survive in the Pizza Industry. Within this report, I will cover the existing/future components of the general environment such as demographics, economics, political/legal, sociocultural, technological culture, and their efforts to remain a competitor in the industry.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
It is now becoming moredifficult and challenging to keep the customers satisfied and loyal, customers preferences change quickly.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
The restaurant industry has become quite competitive in recent times. In an effort to cut costs restaurants are taking serious measures to improve their performance in relation to their competitors. Two of the most important steps that restaurants have undertaken in recent years are:
In today’s Globalized world, the developing information and communication technologies have revolutionized all spheres of life. Through these technological advancements various new innovations are introduced and one of them is Social Media. Social Media is playing a significant role in various ways such as social networking, multimedia sharing, marketing and advertising. In present, the establishment of communication process through the extensive use of social media has brought tremendous transformation. In business world social media is growing rapidly and playing an irreplaceable part for every organization. This media uses marketing strategies to persuade consumers that the product or services the company offers are worthwhile. According