On a daily basis we are subjected to a society that continuously uses stratification to divide members of the population into subgroups, such as; ‘gender, race, ethnicity, class, age, disability, sexuality and location, and in which the privileges, disadvantages and exclusions associated with such categories are unevenly distributed.’ Due to this, we are forced to question if gender stereotypes in the media have a negative impact in society.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
A stereotype is an idea that is adopted about specific types of individuals or certain ways of doing things. These thoughts or beliefs may or may not accurate in every aspect. However, this is only a standard definition of what a stereotype is. Stereotypes have become a normal aspect of society. We have unconsciously allowed them to become a part of our lives due to the influence of television, newspapers, the internet and many other aspects of the media. It is no longer seen as big deal now when a stereotype is attached to a person of a certain race or group. The actions of people and their personalities are no longer a defining factor of who they are as a person, stereotypes now outweigh all of those factors. We have become dehumanized to stereotypes and the negative effects that they have on society. Stereotypes should not be used to define a person or a group of individuals because of the massive impact they possess.
There is no doubt that at some point in life, we have all been guilty of judging somebody before we really got to know them. Perhaps we judged them based on their weight, their gender, their hair color, their clothing style, or maybe even all of those things combined. We were guilty of making that person into yet another stereotype. Or perhaps we have been on the receiving end of that judgment, and we may not have known it. At some point, everyone has most likely been a stereotype in one way or another.
Topic: Stereotyping Introduction: This is a case study on the impact that the media has on People of color in sports. This cases study will show the central issue, what 's at stake, who 's involved and their point of view, actions or consideration to address this issue, the efforts to address issue working and why or why not these efforts working.
The media plays an extremely important and arguably the most powerful role in shaping the perception individuals and members of the public holds towards themselves and their surroundings. This therefore makes it extremely difficult for one to maintain his/her unique self identity or perception of others without the influence of the media. People will define themselves and others based on the messages insinuated by the media. The problem hence emerges when the media insinuate the wrong and negative messages, consequently leading to unwarranted stereotypes. Particularly, the media can lead to gender based stereotypes when to communicate the wrong type of messages (Wood 31). On the contrary, there are certain scholars who believe the media is a mirror of the society. It is not directly responsible for any stereotypes but rather highlight the stereotypes existing in the society (Tozer, Gallegos, Henry, & Greiner 444). While this to some extend is true, it is the opinion of this paper that due to its influence on shaping perception and the fact that the media has opted to focus on negative gender messages, it is promoting negative gender based stereotype that is harmful to both men and women.
Men are always stronger and smarter than women; all teenagers are rebels and rarely follow parents’ instructions; all Chinese are good at math—all of these statements are spread through the entire world although most people know they are not completely true. On the opposite viewpoint, when we evaluate those statements, it is controversial to judge and blame the individuals who spread these kinds of information out and keep saying them over and over again, because most of these things are partly true. This is that we call stereotypes, “which are types of generalizations, or assumptions, that people make about the characteristics of all members of a group, based on an image about what people in that group are like” (Burgess).Also, Chimamanda Adichie, the famous renowned writer, scholar, and the speaker of “The Danger of Single Story” in Ted Talks, once said, “stereotypes are created by single stories, the problem with stereotypes is not that they are untrue, but they are incomplete.” At this point, single stories are the pattern of the lack of understanding, uncorroborated assumptions, and some special cultural myths. Thus, at a certain level, stereotyping is an approach where people show their misunderstanding with each other based on their own personal, regional, and cultural perspectives, which is the consequence of the institutionalization and socialization of their environmental backgrounds.
Women have been placed in the role of undesired in a male dominated world. Media has presented the idea that women should be subservient and inferior to men. Women are sexualized and degraded in American society. These images are accepted as the norms of the society. The images influence sexuality, societal roles, and the physical appearance. Pessimistic thoughts of women can change through technology. Although more images of positive role models are presented in society, women still are presented in submissive roles.
The foundation of our society has been built around stereotypes. From the discovery of the New World, where Native Americans were enslaved and killed because of their culture to the early 1900s, where African Americans were discriminated because of their race, we have lived around stereotypes. Judith Ortiz Cofer wrote an essay to show how media today affects the stereotypes we hear today. She uses latin women as an example of a race that is affected by stereotypes. However, it is not just Latin women who are affected, but all races, genders, cultures and religion. The media today plays a big role in portraying and promoting stereotypes.
Stereotypes are cultivated in mass media, Burton (2000, p.172) demonstrates that, of course, television channel is full of stereotypes.’ The media materials are full of stereotypes, which is characterized by continuous repetition.’