Mass media is especially harmful toward women because it constructs negative perceptions of women and reinforces a set of cultural norms for them to fit in society. This paper will address its focus on women and how the tools used by media shaped images of women, how they are represented and how their identity is perceived in society. Media influences their audiences in many ways, one of which is done through advertising. People prefer to believe that they are not being affected by advertisements however “advertising’s influence is quick, it’s cumulative, and for the most part, it’s subconscious” (Killing Us Softly). Advertisements are everywhere, found on televisions, buses, on the sides of buildings, on the Internet and in the magazines we read.
Also, in our society today people are allowing the messages of media to influence their judgement and perspectives. Mass media mainly harms and effects women because it creates negative perceptions of women that can be seen daily. This paper will show how the media has degraded the portrayal of women and the effects it has on society. Mass media is a method of communication used to influence an audience in several different ways. Many people believe that they aren't influenced by the media, but media is almost everywhere.
This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there.
It causes women to truly believe that in order to live a happy life, they must look like these models. It becomes almost a ritual for them as the strength of the subliminal message increases. Although, social expectations do not dictate that we change ourselves, media representations on the ideal body negatively affect women of different shape due to predetermined norms indirectly enforcing women to strive towards looking a certain way. Often media representations cause financial, physical, and mental dilemmas. Media has discovered how to make more money through the degrading of women.
The Media’s Negative Influence on Society There is a lot of controversy about how the media affects people, but in my opinion I think the influence we get is more negative than positive. The media is one of the things that impact people the most because in today’s society it is impossible to ignore. It influences the ways in which we dress, speak, act and think. Media is fed to us through movies, television, radio, social media, music, and magazines. I believe mass media is pressuring the way woman and girls want to look, twists reality, and is sexist towards woman without people even realizing.
One of the ways the media has discriminated against women, is the way they portray women in the workplace. The media is no doubt the biggest form of communication. So, if the media is making women out as objects and classifying them as helpless, how will employers view women for jobs in these companies? The media uses a technique called media bias, which refers to the practice of using different techniques to flip around stories to suit a specific group (Aliprandini). The media uses this to persuade people and one thing it does is objectify women.
Today’s magazines and advertisements are one of the prominent sources of idealizing these unrealistic images. This is a disturbing trend because many women and teenagers read these magazines, hoping that following the advice given, they will be more acceptable and attractive to many. These magazines and ads are marketed to help women better themselves by providing information and products that are supposed to make them look and feel better about themselves. The marketers will do anything to sell their product and make a profit, and anything can be sold if it appeals to today’s society
It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them.
Much of this can be blamed on the pressures that society and the media place on people to be perfect, women are especially victims to this. That is why I chose to do my visual using a female figure as the main focus. There is no doubt that men are under considerable pressure too, but there is a greater force on woman to look feminine, in shape, and beautiful. The “ideal” person is not the “common” person, and people across the world need to come to terms with this. The saying goes, “a picture is worth a thousand words,” so I used very few words and let the pictures do all of the talking.
Always generated a commercial named “Like a girl” in order to focus on the insult “like a girl” and how it has been effectively decreasing the confidence of females. Always decided to take the phrase and analyze the effects it has on multiple people by asking them to perform certain actions “like a girl”. The message of this commercial is to show that people of the female gender that they are not the connotation of these words and that they need to turn the stigma around and coin this phrase as something positive rather than negative. Always actively shows that the phrase “like a girl” is an insult to females and it is more detrimental to a female’s self-confidence than it seems and that her self-respect can decrease as she goes