Retrieved May 21, 2014 from http://www.starbucks.com/about-us/company-information Thompson, A., Peteraf, M., Gamble, J., & Strickland III, A. J. (2014). Crafting and executing strategy: The quest for competitive advantage; Concepts and cases. (19th ed.). New York, NY: McGraw-Hill.
Starbucks. (n.d.). Starbucks Shared Planet Goals & Progress 2010 | Starbucks Coffee Company. Starbucks Coffee Company. Retrieved March 20, 2012, from http://www.starbucks.com/responsibility/learn-more/goals-and-progress
The Starbucks experience is an all encompassing culture that revolves not just around customers but also to employees, or “partners” and suppliers. Burks (2009) notes that the company cares about the footprint it leaves, no matter where it does business; “the company is dedicated to making positive contributions to the communities where it doe... ... middle of paper ... ...ies/100-best-companies-to-work-for/435-2011 Koehn, N.F., Besharov, M.A., & Miller, K. (2008). Starbucks Coffee Company in the 21st Century. [Case study]. Boston, MA: Harvard Business School Publishing.
Retrieved from http://hbr.harvardbusiness.org/1997/11/whats-wrong-with-strategy/ar/1 Koehn, N., Besharov, M., & Miller, K. (2008). Starbucks Coffee Company in the 21st century. Boston, MA: Harvard Business School Publishing. Retrieved from http://custom.hbsp.com/b02/en/implicit/viewFileNavBeanImplicit.jhtml?_requestid=36673 Schein, E. (2004). Organizational culture and leadership (3rd ed.).
Personal Interview. 16 October 2001. “Starbucks Honors Chief Executive Orin Smith.” Business Wire 9 Feb. 2005: 1. “Starbucks’ CEO Serves Up Tales of Global Frappuccino: Green, Tea, or Strawberries?” Wall Street Journal 15 Dec. 2003: B1+.
They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and they offer some of the world’s finest fresh-roasted whole bean coffees. Their coffee houses have become a beacon for coffee lovers everywhere. Starbucks believe that they can elevate their customers, partners, suppliers and neighbours to create positive change.
My Starbuck Rewards. (2011). Starbucks Coffee Company. Retrieved January 29, 2012, from http://www.starbucks.com/card/rewards Robbins, S. P., & Coulter, M. K. (2011). Management (11th ed.).
From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated. Joseph Michelli (2007) echoes this sentiment, “A great cup of coffee is only part of the Starbucks success equation” (p. 767). The Starbucks corporate culture is not easily summed up because it is multidimensional. However, Starbucks leadership reiterates several key words regularly; “everything matters”, “playful”, “human connection”, “respect”, “dignity”, and “care”. In fact, many of these words can be found in their mission statement.
Case Summary In 1971, three academics, Jerry Baldwin, Zev Sigler, and Gordon Bowker, opened Starbucks Coffee, Team, and Spice in Seattle, Washington. They were inspired by the success of Peet’s Coffee and Tea in Berkeley, California. However, they focused on selling high-quality whole beans and coffee products, making the store was consistently profitable. By 1980, Starbucks had four locations in the Seattle area. In 1981, Howard Schultz, vice president and general manager of U.S. operations for a Swedish maker of coffee and kitchen equipment, visited Starbucks and was immediately enamored by the business philosophy and opportunity.