Starbucks and Howard Schultz

1625 Words4 Pages
bulb-icon

Recommended: Starbucks management style

Waking up drowsy, struggling to get out of bed and the difficulty to mentally prepare for the day is a common problem that many individuals deal with day in and day out. Consuming one particular caffeine-filled drink can almost always solve the morning grogginess and lack of motivation for the majority of people. Coffee has become part of the daily routine for the majority of people all around the world, and due to the constant demand for coffee, there are numerous multi-million and multi-billion dollar successful coffee chain companies that can be found internationally and all over the globe. When considering all of the major coffee corporations, a few well-recognized names that are frequently mentioned are Dunkin’ Donuts, Saxby’s and even Wawa or any major convenience stores similar to the Wawa corporation. However, whether a person is craving a plain black coffee or a delicious combination of coffee with certain additives like caramel and whipped cream, Starbucks takes the cake. When considering Starbucks as a corporation, people often immediately think of their reliable coffee service, their well-recognized mermaid logo, or even their worldwide store locations. As a famous international coffeehouse chain, Starbucks is the highest grossing coffee chain in the United States. Standing behind this multi-billion dollar organization is Howard Schultz, who has been the owner of Starbucks since 1987 and has been focused on expanding the business ever since. At 60 years of age, Schultz has completely revolutionized the coffeehouse chain industry, and is recognized as a very influential leader in today’s society.
Like thousands of other people worldwide, when I wake up on the wrong side of bed I immediately walk downstairs and brew a ...

... middle of paper ...

... resulted in revolutionizing the coffee industry for not only Starbucks, but also multiple corporations. When considering qualities of an excellent leader, an exemplary leader is someone who not only has outstanding leadership skills but also helps others reach their goals in caring manner along the way. As demonstrated in many personal interviews it is apparent that Schultz’s concern lies for the people associated with his company, not just necessarily the profit and success of Starbucks. By keeping the employees motivated to work hard by providing them with many desirable incentives as well as reassuring them that their input is always valued, Howard Schultz has instilled trust between the administration and all levels of employees which overall reinforces that Howard Schultz is a perfect, current example of a phenomenal leader as characterized by Warren Bennis.

Show More
Related

  • Servant Leadership Principles Of Starbucks

    910 Words  | 2 Pages

    One of the leading organizations that follow the servant leadership style is the coffee giant, Starbucks. The basis of the company’s organizational culture is the servant leadership principles. These principles pervade every aspect of their business. The company believes in caring their employees first, as they are the one who takes care of the customers (Ferguson, 2015). The hiring and management of the staff, the way the staff work and interact with one another, serving the customers all represent the organizational culture, their policies, and operations.

    Read More

  • Starbucks Business Communication Practices

    1843 Words  | 4 Pages

    Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.

    Read More

  • Starbucks versus McDonald’s Code of Business Ethics, an analysis

    983 Words  | 2 Pages

    Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).

    Read More

  • Marketing Research Plan: Starbucks in China

    1269 Words  | 3 Pages

    Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...

    Read More

  • Starbuck’s and the Environment

    952 Words  | 2 Pages

    Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.

    Read More

  • Starbucks

    1328 Words  | 3 Pages

    Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.

    Read More

  • Analysis of the Starbucks Corporation

    5208 Words  | 11 Pages

    In 2000, Schultz promoted Orin Smith to the position of CEO. Schultz remained chairman for the corporation. This allowed Schultz to focus on Starbucks¡¦ global strategy. Starbucks operates and licenses more the 7,500 coffee shops in more than 30 countries.

    Read More

  • Starbucks: A business model for success now and in the future

    1470 Words  | 3 Pages

    Koehn, N.F., Besharov, M.A., & Miller, K. (2008). Starbucks Coffee Company in the 21st Century. [Case study]. Boston, MA: Harvard Business School Publishing.

    Read More

  • Starbucks Leadership Analysis

    1307 Words  | 3 Pages

    It is pretty safe to say that Schultz exhibits numerous leadership traits and skills that Gary Yukl, Professor of Management and Psychology at the University at Albany (State University of New York) believes are associated with effective leaders. Schultz has been adaptable throughout the years that he has been with Starbucks, you can see this in the way he has changed

    Read More

  • Schultz's Case Study: A Brief Background Of Starbucks

    1431 Words  | 3 Pages

    Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,

    Read More

  • Starbucks

    1995 Words  | 4 Pages

    Starbucks is the most well-known coffee corporation in the world and the largest coffeehouse company. Although founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl on March 30, 1971, Starbucks was really made famous by a man named Howard Schultz.

    Read More

  • Starbucks

    1009 Words  | 3 Pages

    New Specialty Sales partners: The option currently in front of starbucks is to collaborate with McDonalds who has been approaching them for this joint venture.

    Read More

  • What Is Starbucks Supply Chain Strategy

    1078 Words  | 3 Pages

    Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).

    Read More

  • Starbucks Case Analysis

    1309 Words  | 3 Pages

    In addition to being best-known supplier of the finest coffee and promising only the highest quality products, Starbucks emphasizes firm values, provides guidelines to enhance employee self-esteem. This is to ensure continued customer satisfaction. Moreover, diversity has become a priority to providing an inviting environment to all consumers. Starbucks continues to abide by a strict, slow growth policy in which they set out to dominate a market before moving on to expand, thus history has shown this strategy to be successful for Starbucks, making them one the fastest growing companies nationwide.

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.

    Read More

More about Starbucks and Howard Schultz

Open Document