Making drip coffee may seem simple enough, but haven't you had coffee from a gas station? It never fails to have a bitter, burnt taste; usually there's non-dairy creamer and a lingering smell of ancient coffee grinds. The more complex cappuccino and latte are harder to master. The more elements involved, the more likely different elements can go wrong. With the spate of chi-chi coffee houses and euro-restaurants, lattes are more popular than ever in the U.S. Every coffee shop and restaurant thinks it can serve a latte.
Where do you get your coffee? There are so many different coffee places around town to choose from. Of course the most well know coffee shops in New England are Starbucks and Dunkin' Donuts. It’s even hard for the little local coffee shops to compete with those big-named companies. I chose to evaluate Starbucks because I wanted to find out if it really worth spending the extra dollar or two on a cup of coffee.
Do you have that one bad habit that you just cant seem to drop? Maybe it’s that one-cup of coffee every morning - often way over priced - but your mornings just wouldn’t be the same without it. Thousands of people around the U.S. seem to have this issue with their Starbucks Coffee; Quality coffee brewed and ready for you at the drive through window, but man does it put a dent in your pocket. Unfortunately for these coffee drinkers, prices are soon to increase. Starbucks is a front-runner in the coffee market of today.
The Dunkin brand has two major companies Baskin Robins and Dunkin Donuts. For this business analysis I will be focusing in on Dunkin Donuts of the Dunkin Brand. Dunkin Donuts is one of the leading companies in the coffee industry that is growing rapidly each day. Though the coffee is rapidly increasing, can Dunkin Donuts keep up and compete with top rivals? History In 1950, William Rosenberg founded Dunkin ' Donuts.
At 392 Cafe, the coffee is more of a creamy. Creamy coffee does not taste as bitter to most people. Jessica says, “392 Cafe’s coffee is the perfect temperature and at Starbucks the coffee tends to scald your tongue.” The quality of the temperature of the coffee at 392 is perfect for people to drink it right away when it is fresh. Starbucks coffee tends to take longer to drink because of the scalding temperatures. Because it takes longer to drink, it is not as fresh when people are taking their last gulp.
Thereby, when you buy a cup of coffee at Starbucks, you buy an experience. The somewhat quiet, not-so-rushed atmosphere along with dimmed ambience and friendly staff found at Starbucks’ stores add a feel-good factor to your purchase. As a result, people are willing to pay a premium for coffee at Starbucks even if McDonald’s were running a promotion offering free coffee. The premium prices translate to superior margins for its investors. Quality with difference The key to its success lies not only in the quality of its products but also the ability to differentiate itself from the competition.
Biggby’s staff creates an exceptionally welcoming and inviting atmosphere, like their neon colored decorations. In addition, Biggby’s drink quality and quantity far exceeds that of Starbucks. Biggby’s baristas are more willing to customize their blended beverages for customers versus Starbucks. People who live in the Midwest may be familiar with Biggby, as it is only a regional company; however, Starbucks is more well-known, because they are worldwide. As Biggby expands, differentiation between the two coffee houses will become more
Dunkin’ Donuts has many strengths that keep their customers coming back for more. One of those factors is their price point of their products. Customers ultimately pay a very low price for their coffee and breakfast sandwich. Convenience is another big factor that helps Dunkin’ Donuts have returning customers. The drive through is a major positive aspect to their company because when people are on the go they cannot be bothered to get out of their car to go inside.
Additionally, casual diners and quick service restaurants have begun to offer premium coffee. Customer resistance to purchase tracking. The food price inflation means the ingredients cost go up Late entrant to the international market means higher cost to promotion Dunkin’ Donuts has gone global, besides millions of local quick service restaurants internationally Direct promotion may conflict with doughnut buyer culture Culture and custom differences may be a obstacle for foreign buyer from purchasing doughnuts
INTRODUCTION Starbucks was established in 1971 and it is an established, successful purveyor of Coffee. Starbucks is always known for its “rewarding coffeehouse” experience. In addition to coffee they offer selection of Tazo teas, pastries and other snack items like Panini to please the taste buds. For creating overall coffee house experience Starbucks stores have an appealing music and décor. Their focus in United States is to create a gathering place where people can chat, sit work much more just than a coffee place.