They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and they offer some of the world’s finest fresh-roasted whole bean coffees. Their coffee houses have become a beacon for coffee lovers everywhere. Starbucks believe that they can elevate their customers, partners, suppliers and neighbours to create positive change.
Our Starbucks Mission Statement. Retrieved from: http://www.starbucks.com/about-us/company-information/mission-statement The Puree. (2014, January 8). Restaurant Industry Trends for 2014. Retrieved May 10, 2014, from The Puree: http://thepuree.com/2014/01/08/restaurant-industry-trends/ Weissman, M. (2011).
They introduced high-speed Internet access allowing customers to surf the web, conduct business or Instant Message their friends while enjoying their beverage and pastry. Starbucks Operational Managers have proven their effectiveness on a global scale. Today Starbucks was ranked ?100 Most Valuable Global Brands" by Business Week magazine (Starbucks Awards & Accolades). The popularity of Starbucks has been tremendous, and thanks to the operational planning abilities of the management team behind Starbucks, this little coffee house has become an overwhelming sensation. With careful planning, and dedication to its products Starbucks now leads the pack, and remains #1 to coffee consumer?s nation wide.
2014. Starbucks Corporations, Fiscal 2013 Annual Report. Retrieved from… http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
The once small coffee house in Seattle, Washington has now turned into the most prominent coffee company in the world. Some people would say a trip to Starbucks is a treat, others it has become a daily ritual. It was able to grow into such a successful company because of the experience they made for each customer that walked through their doors. Offering a variety of high quality coffees to people all over the world and giving them the home away from home atmosphere. By staying true to their company mission statement, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”, they were able to stand out more then any other company, and ultimately reach success.
Starbucks Corporation. (n.d.). Our Company. Retrieved from http://www.starbucks.com/about-us/company-information Starbucks Corporation. (2006, February 8).
Starbucks Coffee Company. N.p., n.d. Web. 13 Nov. 2013. . Root, Jessica.