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Starbucks Organization Structure and Departmentalization Form Analysis

Starbucks organization structure and departmentalization form analysis
Starbucks is the biggest coffee shops network with over 19000 stores all over the world. The company has gained consumer by providing new perspective on coffee drinking. Coffee consumption as a cultural experience allowed Howard Schultz to create truly new market and became a monopolist. However, time passes and competitors evolve as well. Although Starbucks Company has managed to pass 2008 crisis successfully that is proven by stock market indicators (Starbucks Corporation (SBUX) stock price), some specialists predict loosing marketing positions due to economic troubles and rise of competitors such as McCoffee or DD. Small coffee stores and other competitors all over the world started to copy Starbucks model (interior, music, etc.) so wherever you go to drink coffee the place will look alike. Moreover, modern coffee machines brew excellent drinks so the taste will also be very similar. In such situation the company needs to look for new ways of keeping consumer. So the question is: can Starbucks sustain its business model and place in the market? The paper examines Starbucks business from the point of organizational structure and management.
I would like to start my analysis from general departmentalization form of the company. In my opinion Starbucks should use combined one. On the initial level the company should be structured by geographical principle. This principle is often a good idea for large multinational companies with branches around the world. All activities related to each area are handled in that region (Grimsley). It provides development of skills specific to the needs of the region, so business will be more flexible and adjusted to the regiona...

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• Control quality of workflow in the store.
• Fill and submit financial and operational reports to the higher manager.
• Anticipates customer and store needs by constantly evaluating environment and customers for cues.
• Maintains the stability and reputation of the store by complying with legal requirements.
• Motivate staff according to personal qualities of every worker.
Summary of Experience
• No previous experience required
• Any management experience is a plus.
Required Knowledge, Skills & Abilities
• Ability to learn quickly
• Ability to carry out instructions and request clarification when needed
• Strong interpersonal skills
• Ability to work as part of a team
• Ability to build relationships
Physical Requirements:
• Constant standing/walking
• Occasional stooping, kneeling or crawling
• Occasional pushing, pulling, lifting or carrying up to 40 lbs.

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