Starbucks History

Starbucks was founded in 1987 with a modest nine-store operation in the Seattle, Washington. As of April of 2010 Starbucks had 8,812 company-owned stores and 7,852 licensed stores within 50 countries, and they also had an annual sales of 10 billion. Now something that stood out to me was the impact that took place in the fiscal years 2008-2009. The first set of numbers that I want to get into is the Net Revenues at Company-Operated Retail Stores followed by the Average Sales Revenues at Company Operated Retail Stores.

Net Revenues at Company-Operated Retail Stores 2009 2008 2007 2006 2005

United States

$6,572,.1

$6,997.1

$6,560.9

$5,495.2

They each equally invested $1,350 and borrowed $5,000 from their bank and opened Starbucks Coffee. In the 1980s Zev Siegel decided it was best for his own career if he removed himself from the company. Now at this time the company had four stores up and located in the Seattle area. In 1981, Howard Schultz went to visit Starbucks since they were one of his top customers of his product that was sold in the stores. He was impressed by the knowledge and expertise of roasting, dark coffee and the great impact of flavor that separated them from top supermarket brands. In 1982 Howard Schultz started to become frustrated and decided to leave and go back to Italy. Now moving on to the 1990’s Starbucks began its idea of

They purchased Ethos Water because that they needed to grow the line of refreshments in Starbucks stores. This was a decent advertising, pickup for Starbucks on the grounds that before purchasing an Ethos Water they got to be known for giving cash to associations attempting to build access to clean savoring water Africa and Asia. This offered Starbucks ' image some assistance with naming since individuals saw what Ethos Water accomplished for individuals who can 't bear the cost of clean water, thus clients will purchase their water. In 2008, Starbucks began to offer wholesome sustenance and drink alternatives. Doing this permitted Starbucks to target non-espresso consumers. They began to offer organic product mugs, yogurt, and different items. They additionally presented another espresso mix called Pike Place Roast.

Social Responsibility and SWOT Analysis

Social responsibility strategy is used by the company’s environmental awareness and usage of biodegradable supplies in their stores. Their utilization of recyclable supplies, being dynamic in group change ventures, helping numerous nearby foundations, and diminish strong waste enhances their corporate picture rating to suppliers and clients.