Starbucks Corporation

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Starbucks is in the specialty eatery industry, one of the largest disposable income spending industries, food and beverages. This industry is monopolistic competitive, since in 1990’s abundant of new companies entered the sector. This industry is highly profitable since, the US citizens spend almost half of their expendable income on food, mostly for dining out. Changes in lifestyle, trends, and fashions of the food industry have caused changes in the way companies compete in this industry, leading to a much more dynamic marketplace with a great deal of specialization and diversification. As the demand for convenience has made eating out a normal routine for Americans, the demand for specialty food services has increased in recent years. It is the goal of a company like Starbucks to obtain as large a share of this market as possible and to grow and maintain that market share in face of intense competition in order to remain profitable.
Starbucks is in the Specialty Eateries & Catering Services industry of the Leisure sector (Hoover’s Online). This industry is well-grounded and relatively steady with few political influences, a solid economic environment, and little social and technological changes affecting the industry.

2.2 Factors that affect specialty eatery sector:

Demographic changes – The number of buyers affect the quantity of coffee purchased, the bigger the nation, the bigger the demand. Other demographic characteristic such as age also affect coffee consumption, usually the active coffee consumers are between the ages of 18-40.
Political- this means how much the government intervenes in the industry and how the country legal system affects the Company. Therefore countries with low government bureaucracy will be m...

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... Then the decline of the stage will begin in the fall, and will continue till the beginning of the spring, when the process will repeat. Starbucks Corporation is in its mature life cycle in US, and furthermore it is experiencing some standstills in its growing, however its international life cycle is in growing stage.

Works Cited

“Dunkin Brands Group” Yahoo Finance. 2014. Web

“Financial Statements”. Investopedia. 2014. Web

“Growth, Profitability, and Finacial ratios for DNKN”. Morningstar. 2014. Web

“Growth, Profitability, and Finacial ratios for McDonald`s Corporation”. Morningstar. 2014. Web

“Growth, Profitability, and Finacial ratios for SBUX”. Morningstar. 2014. Web

“McDonald`s Corporation” Yahoo Finance. 2014. Web

Starbucks Corporation, “2013 Annual Report for Starbucks”. Starbucks Corporation. 2014. Web

“Starbucks Corp.” Yahoo Finance. 2014. Web
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