Starbucks Coffee Presentation

1447 Words6 Pages
Slide 1: Economic Position

Company history

• Starbucks coffee was founded by three teachers at the University of San Francisco. These three teachers wanted to open a coffee shop in which sold high quality beans and equipment.

• The name “Starbucks”, came from the name of the chief mate on the whaling ship from the book Moby Dick.

The Company

• Starbucks is a multination corporation, which first opened in 1971 in Seattle. It started off as a single store in Seattle’s historic Pike Place Market.

• Although Starbucks was not popular at the time, it offered some of the “world’s finest fresh-roasted whole bean coffees”

• In the year of 1981, Howard Shultz (chairman, president and chief executive officer) first walked into the store. After having his first cup of Sumatra, he was attracted to Starbucks. Howard Shultz then joined a year later

• After working at Starbucks for two years Howard left to go to Italy. During the year of 1983, while in Italy, he became fascinated with Italian coffee bars. His vision was to bring the Italian coffeehouse tradition back to the US.

• When returning from Italy, he opened II Giornale coffeehouse. By the year of 1987, Shultz had returned to Starbucks in August, which was when the three owners sold Starbucks to Howard.

• After receiving ownership of Starbucks, Shultz renamed his former coffeehouses from “II Giornale” to “Starbucks.”

Starbucks Today

• Starbucks is created to be a different type of company in which:

• Celebrates coffee and the rich tradition

• Brings a feeling of connection

• Starbucks mission is “to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time.”

• It is located in 62 countries with more than 18,000 stores.

• The r...

... middle of paper ...

...d, and many of their programs are for all countries, and stores. By giving more flexibility for local programs, activities can have more local benefit. For example, smaller communities have different social needs and programs than bigger cities. Poorer countries have different needs than richer countries. By giving these different countries flexibility, they are able to fit the needs of their community.

c) Global Level – how could we address broader concerns, such as pollution, disposal and over consumption of scarce resources? What is the role of the consumer?

We are able the address broader concerns by reporting to the company, writing letters to the newspaper so that people reading the newspaper are aware of our opinions, and by word of mouth with friends and neighbors. Our role is to act upon concern and buy from the companies that are socially responsible.

More about Starbucks Coffee Presentation

Get Access