The Rise and Success of Starbucks Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans.
The second area is to incorporate what the company has learnt about its customers into closed-loop marketing where it can customize marketing offers to all its customers. In conclusion, Starbucks Coffee Company is an example of a firm whose success and profitability has been fueled by morally conscious business decisions and practices. Actually, Starbucks has remained successful by focusing on consumers, employees, and the environment. One of the major effects of these decisions and practices on the company is that they contribute to the improvement of its bottom line results. However, Starbucks needs to adopt measures that focus on consumers in a equal manner at it focuses on employees and the environment.
How Starbucks stay on top if their competitors are brand equity and customers loyalty. Starbucks brand equity is the value of their brand with strong and confident community-based corporation help Starbucks to remain relevant to competitors in the market force. The company brand equity focus on the consumers’ recognitions on how the store is operates, logos, and the visual elements. Customers have a perception of high quality, excellent service, feedback and suggestion. You can measure Starbucks brand equity by product level and consumer level with scores of a well-run corporation.
Quality with difference The key to its success lies not only in the quality of its products but also the ability to differentiate itself from the competition. With Starbucks, it has always been about quality. The company manages stringent quality control measures for sourcing the finest coffee beans, roasting processes as well as customer service and ancillary products. Furthermore, differentiation is key to market control and Starbucks is unquestioningly the most differentiated specialized coffee brands in the world. From the design of its coffee shops to the music played to the types of products offered, everything has a touch of uniqueness.
Star Bucks Problem Statement Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world. Situation Analysis Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans.
There are also cultural, organization has international reputation and a large international presence. With the loyal customer base that Starbucks customers provide and maintains the brand association worldwide helped customers come back the familiar high quality products and great customers service that there local store serves. The level a quality should be the same across the board for all stores worldwide. Starbucks’ unique marketing endeavors have also promoted its ever-growing existence. Starbucks also keeps sufficient areas as an importance of its larger degree of presence and to maintain brand name recognition and reputation.
Starbucks also applies the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should enthusiastically satisfied customers all the time and contribute positively to our communities and our environment and recognize that profitability is essential to our future success (Starbucks.com, 2008).
By using ethical sourcing practices, Starbucks ensure that all of their coffee are grown with highest standards of quality. For example, Starbucks’ coffee buyers travel from America to all around the world from Latin America, Africa to Asian just to select the best qualities coffee beans. In addition, through signature Starbucks Roast, Starbucks’ master roasters bring out the balance and rich flavor of the beans. (Starbucks Corporation, 2014). Starbucks’ employees, also known as their partners, are at the heart of Starbucks Enterprise.
Starbucks sells their beans to restaurants, airlines, hotels, and by mail order. Starbucks mission statement is …”to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions:” Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee.
Saif Abdulqader Why Starbucks? Starbucks is known for its specialty coffee. Through its various value-added services, the company doesn’t only sell regular coffee but a unique taste. It differentiates coffee-drinking experience to its in-store customers and meets their implicit demand, which, in turn, helps it in surviving in the highly competitive foodservice retail space. Starbucks have done great achievements, through which customers were provided affordable price of coffee, with an excellent quality and friendly environment.