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Starbucks

Good Essays
Starbucks first began its story back in 1971 when it was just a sole store in Seattle’s Pike Place Market. By offering what is now known as some of the world’s premium fresh-roasted whole bean coffees, little did they know the entire company would be one of the biggest and well-known names around. “The name “Starbucks” was actually inspired by the first mate in Moby Dick, which evoked the romance of the high seas and the seafaring tradition of the early coffee traders” (Our Heritage, Starbucks). All the way back to 1981, Howard Schultz, who is now known as the chairman of Starbucks as well as the President and Chief Executive Officer, took his first steps into a local Starbucks location. The minute he took a sip of his coffee, he was immediately…show more content…
Starbucks has many competitors that they must face, but the most recognizable would be McDonalds, Dunkin’ Donuts, and Keurig. With Starbucks dominating the coffee market these days, it’s no surprise that other businesses such as Dunkin’ Donuts have been revamping their products as well as their marketing strategy just to be able to keep up with Starbucks. This isn’t to say that Starbucks is always the constant leader in this market however. “Last year McDonald’s coffee was rated higher than Starbucks’ brew in a Consumer Reports test and now McDonald’s has announced that it will install its own coffee bars with baristas serving cappuccinos, lattes and other coffee beverages in 14,000 U.S. locations” (Morris, K. (2008, January 9). Starbucks faces stiff competition. Newsday, (Melville, NY).) This alone shows that even though McDonald’s was rated higher than Starbucks, McDonalds is obviously attempting to imitate Starbucks’ way of serving coffee beverages to the public which means McDonald’s is still intimidated by Starbucks. Starbucks offers the public with rich and Italian type coffee that makes the customers feel more important to the public themselves. This however isn’t to say that these beverages aren’t overpriced compared to leading competitors who now have Starbucks completely reconsidering the pricing of…show more content…
This has led many people to give up Starbucks for a cheaper and faster cup of coffee. Starbucks however has taken the opportunity in producing the cups that go into products such as the Keurig that way people can still pay to have Starbucks at home but at their own