Organizations are responsible for many types of interest that stakeholders may hold. Most of these interest come from a stake held in the products, industry, markets, or outcomes (O. Ferrell, Thorne, & L. Ferrell, 2016). There are two main categories of stakeholders that include primary and secondary (O. Ferrell, Thorne, & L. Ferrell, 2016). The primary stakeholders can be broken down into those that are absolutely necessary for the survival of the organization, and others that are not essential are called secondary (O. Ferrell, Thorne, & L. Ferrell, 2016). The investors or marketing constituencies are primary stakeholders in the organization that provide the financial foundation and will expect a return on their investment (O. Ferrell, Thorne, & L. Ferrell, 2016). In the Monsanto organization, the website refers to the desire to serve all investors regardless of size and to provide expanded solutions and new choices in 2018 ( Monsanto, 2018). This is evident in Monsanto investment of more than $1.5 billion last fiscal year towards the research of new tools for farmers (Monsanto, 2018). Stock prices continue to increase and investment stakeholders are able to reap the fruits of their …show more content…
“It is well accepted that customer satisfaction is one of the most important factors for business success”(O. Ferrell, Thorne, & L. Ferrell, 2016). For consumer stakeholders, Monsanto made a commitment to broaden the selection of innovative solutions to help consumers and growers to meet the challenges of the agricultural market (Monsanto, 2018). Producers can improve their protection of yield, on-farm efficiency, and on-farm costs (Monsanto, 2018). With the demand for food continuing to rise, farmers are challenged with the ability to grow faster and better. The Monsanto Company continues to invest in data generated research investing $1.5 billion in 2017 for tools to help farmers (Monsanto,
Barlett and Steele’s “Monsanto’s Harvest of Fear” interpretation of Monsanto Company’s affect on the agricultural industry, its communities, and on consumers in the course of its aggressive expansion is both aggressive and unfair. Through the use of narratives and evidence, they reiterate and reinforce aliases composed by affected communities
With high interest and relatively low power, they oppose Monsanto and their genetically processed seeds. The organic suppliers virtually cannot compete with Monsanto, as the variety of supply is entirely different. Their legitimacy and power is derived from their capital, which can be used alongside the media, to lobby against Monsanto’s practices. By capitalizing on society’s negative view on genetically modified products, they can criticize and publicize the controversial actions taken by Monsanto. Bad publicity can lead to a declining share value and overall net income. Conclusively, Monsanto’s competitors represents an antagonistic stakeholder and therefore should be taken into account to minimize
Monsanto which is located in 6 continents and 68 countries is the biggest seed company of the 21st century. Monsanto was founded in 1901, St. Louis, Missouri, United States by John Francis Queeny. Likewise, Monsanto Headquarters are currently located in St. Louis, Missouri where founded. Monsanto had about 20,600 workers in 2011. Hugh Grant, the current CEO of Monsanto, has been in this position since 2010. He has a salary of about f $1,391,356 per year excluding his additional profits.
The two primary stakeholders are the company’s customers and employees/suppliers who are directly involving in the company’s business. The two secondary stakeholders who do not engage directly with the business are the general public and environmental activist groups.
When you eat a cheeseburger, you might know that you are eating a beef patty with cheese, lettuce, and ketchup on a sesame seed bun, but do you know what you are really eating? According to the documentary GMO OMG, “approximately 85% of all processed foods contain GMOs”, yet most consumers are unaware that this secret ingredient is included in most of their food. Although Monsanto believes their product is safely feeding the world, consumers should be aware of the hidden horrors of genetically modified food because research indicates that GMOs could drastically affect their health as well as cause environmental damage, all while violating the rights of consumers and farmers.
The text “Monsanto’s Harvest ofFear” describes one manner in which farmers are manipulated : Farmers that buy the G.M. seeds must sign a contract with Monsanto stating that farmers cannot save seeds to produce after each year re-planting, or sell the seeds to other farmers. If farmers do not follow the rules of the contract then there will be a breach of contract and Monsanto will file a lawsuit against any farmer that violates the contract and will take anything away from the farmer. Another manner Monsanto maneuvers farmers to gain control by manipulating farmers into a lawsuit. There are many cases where the G.M. seeds do land in another farmer’s property because of the change of weather such as strong winds, some seeds do end up in another farmer’s field and this gives Monsanto the impression that a farmer had stolen Monsanto’s property Donald L. Barlett and James B. Steele argue. Although the seeds are identical, the difference is determine by a laboratory, says Donald L Barlett and James B. Steele. Monsanto has also gained control by sending investigators to farm fields to strike fear on farmers. Court documents have revealed that many farmers are under surveillance by Monsanto’s
According to Carroll (2009), stakeholders are any individual or a group who are associated with an organization and has mutual influences. He also claims that the stakeholders can influence or be influenced by any actions, decisions, policies, and goals of the organization. Clarkson (1995) defines primary stakeholders as a group or an individual who has high level of independencies and play a essential role in the survival of the organization whereas secondary stakeholders also have interactivity with the organization; however, they are not participated in transactions and without them, the organization still can survive. From this classification, we can easily identify a range of different stakeholders as primary or secondary in terms of their
Rather than sustaining the world, Monsanto drove costs through the rooftop — taking the greatest offer for itself. An investigation by Dr. Charles Benbrook at Washington State University found that quickly expanding seed and pesticide costs were packing agriculturists' pay, cutting them from any advantages of the new innovation.
Although Monsanto Company took some social implications like charitable programs, it failed to uphold ethical culture many times over the years. Some of unethical practices the company had done so far were bribery, anticompetitive activities and harassing behavior towards infringer of patent. Notably, during the Vietnam War, Monsanto had been strongly criticized by producing toxic chemical named Agent Orange which had detrimental effects on not only human-beings but also the environment. Nowadays, genetically modified (GM) seeds produced by Monsanto remain controversial. Because of GM seeds’ unknown influences, it is
Stakeholder is main part in the business in the 21th century. As firms that want to grow and develop their business globally, stakeholders must be the main part that managers must take in account. Therefore, firms that focus on stakeholder concerns and interests will be able to improve relationships with their stakeholders which may make it easy to them to operate and lead to ideas for services or products that will address and satisfy stakeholder needs and wants (Zollinger P, 2009). If managers want to optimize firm’s social and financial performance, their vision on shareholder, community and employee’s interests should gather along with other vision of stakeholder groups whereas if the managers and stakeholders’ vision do not gather, that will be caused less stakeholders’ responses and cooperative toward the management as well as they may contest managerial decisions. Thus, the consequence of less cooperative and responses from stakeholders may affect firm’s financial and/or social performance negatively (Tashman, P, & Real in, J, 2013). According to Clarkson (1995) stated that the stakeholders can be divided into two types, first type is primary stakeholders who have either official contractual or formal relationships with the organization such as customers, employees, suppliers and shareholders. While, the second type is secondary stakeholders like, non-profit organizations, competitors, local community and government who do not have such contrasts. However, Homburg, C, Stierl, M, & Bornemann, T (2013) claim customers and employees are the most important in the primary stakeholders because they are the most influence on firm performance.
“The term stakeholder refers to persons and groups that affect, or are affected by, an organization’s decisions, policies, and operations”(Lawrence, Weber, 2013, p. 7). Stakeholders can be divided in two categories, external stakeholders and internal stakeholder. “External stakeholders, by contrast, are those who-although they may have important transactions with the firm, are not directly employed by it”(Lawrence, Weber, 2013, p. 9). Customers, suppliers, and financiers can be found in this grouping. These individuals are an essential aspect of the success of an organization since they provide an external perspective of how the product
There are two types of stakeholders: primary stakeholders and secondary stakeholders. The primary stakeholders who are affected in this scenario are the employees, shareholders, customers, board of directors, and the managers… Meanwhile, the affected secondary stakeholders are the Environmental Protection Agency, competitors, local hospital, local municipal landfill, local newspaper, community, and environmental groups.
A very common way of differentiate the various kinds of stakeholders is by identifying groups of people who have direct or indirect relationships with the organization. Friedman (2006) mentioned that there is a clear relationship between definitions of what stakeholders and identification of who are the stakeholders for organizations. The examples of main stakeholders in organization are Customers, Employees, Local communities, Suppliers and distributors, Shareholders. Other than those main stakeholders, the groups and individual like the media, public in general, Business partners, Future generations, NGOs or activists, competitors, government, policy maker and regulators are also considered as stakeholder.