St. Jude has saved lives year after year by using emotional appeal through commercials, however the use of emotional appeal has caused the facility to exclude non-white races in their advertisements. They only portray white patients which consequently demonstrates white superiority. Recently in 2014, St. Jude made a commercial named, “St. Jude Children’s Research Hospital Tv Commercial, Bedtime” in order to receive donations to maintain the hospital so they would be able to save children’s lives and be able to continue to do research on cancer and other diseases. As noted in the commercial, it costs St. Jude 1.8 million dollars to keep the hospital running every day. St. Jude needs lots of money to keep functioning and to not charge the families …show more content…
Jude released this commercial to receive funds in 2014, they stereotyped the types of races by only including white and black children in their commercials to show their superiority. This action shows that St. Jude is stereotyping against all other races besides white and black. It was very ironic that they did not include the latino, middle eastern, and eastern races in their commercial. This type of stereotype made by St. Jude's refers that all other races besides white and black many not donate lots of money to them because they are not as rich or superior as them. St. Jude’s connection to only a few races causes all of the other races to feel left out and not be able to connect to the children’s lives as opposed to the white and black races. If St. Jude were to include a variety of races of children in their commercial, they would receive more funds from all of the races in America and would unite the races by their donations. Not only does this commercial not show many other races, but it also does not include the black race as much as opposed to the white race. The commercial only shows black children twice throughout the whole commercial while the white children are on the commercial most of the time. Although the black children are shown for a few short scenes, they still make a reference that the white population have more money to donate than the black families. Due to this action, they decide to show the white children the most throughout the commercial. The reference being made is that the white family is above all other races because they have more money to donate to this hospital. Overall, if St. Jude was to include all races in the commercial, it would unite all of the races together and receive more
During the fundraising they raise money so that they could provide funding for goals. They aim to make changes and improve the lives of those that are struggling with cardiovascular disease. For this to be done the British Heart Foundation needs to raise the money that could enable them into having the right funding, providing them with the right service for their cause. However, their funding doesn’t only come from events they also sell seconds hand products which is donated. The goods they sell is also affordable to their customers, for instance, TV cost £25 and wardrobes cost
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
Aniston states, “Her parents turned to St. Jude, where our discoveries have doubled the chance of Ellie’s survival.” This small statistic makes a big impact. Not only does it back up St. Jude’s reasoning for donating to medical research, logical appeal, it gives the audience hope that Ellie might be able to beat cancer and live a normal life, emotional appeal. By combining these two rhetorical appeals, the producers have now created an exemplary argument for why the audience should donate to their foundation.
The ending has echoed with the beginning, the little boy may be will become a great drummer like the main character did. The advertisement is telling you can have your dream like everyone can have Pepsi, people are equal; it is not matter how old you are and who you want to be, or the color of your skin. From the ad, we learned that the casting requirement for most of the characters in the ad is Hispanic appearance, to be specifically, more like a person with brown skin tone and dark hair. So as other people showed at last seconds, we still saw a few people with blond hair, seems like everybody is equal and the same and the lack in the society is getting better, people share the same kind of product. This parable does give everyone the same benefit and the joy, the mainly is people down or up to a same consumptions level when it come to the most of the necessity for
In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the
The Children’s Miracle Network is a non-profit organization that provides charitable funds to 170 children’s hospitals in the United States and Canada. Nearly 500 corporations participate in fundraisers and campaigns that provide hospitals with equipment, research, and care to children who suffer from injuries and illnesses. To date, Children’s Miracle Network has raised more than 4.7 billion dollars, and what’s unique about this organization is that every penny stays within the network (CMN, n.d.). Children’s Miracle Network has been extremely successful over the last thirty one years due to the relationships that they have built with corporations, the extreme media coverage that they obtain, and the lives and stories of those associated
...nly seen in everyday television. Common beliefs of black families being more aggressive, having lesser moral values, and living less socially acceptable and lawful lives can be clearly seen through the actions of the white characters, and the thoughts that Chris expresses throughout the episode. The show uses satire to exaggerate black stereotypes to the point where it means the opposite of the comedic nature of which it was presented. The treatment and visualization of the lives of the black characters in the episode, through comedy and exaggeration, clearly shows the real-life problem of black stereotyping that is still all too present in American life. Chris’ everyday life as a black student in a white school and struggle to “fit in” is a struggle that non-white students have faced and are still facing today.
So, though these stereotypes and hegemonic messages persist throughout the show, there could potentially be a positive impact on society. During many of Michael’s inappropriate cultural/racist comments, the other employees are seen to be rolling their eyes, mocking him, or even just dismissing what he states. For that reason, the audience/viewers could potentially be made aware of their own actions and how they are a part of these societal and cultural stereotypes.
By speaking of his children he also is manipulating the white society into feeling empathy once again because they can imagine how they would be effected if their children were treated unfairly such as the African-American society experience.
The campaign is a great representation of the Utilitarianism theory as its ultimate aim is to eradicate and at the very least reduce discrimination to people of an indigenous decent pushing for maximum satisfaction for this group of people who are all affected by this in one way or another. The campaign incorporates a number of factors that show good ethical decision-making. This is mainly evident throughout the campaign slogan that is “No one should be made to feel like crap, just for being who they are” (Beyond Blue 2014) this in itself pushes viewers to question their own personal thoughts and actions and draws in for further analysis on how we as Australians treat one another. It also expresses the damages that racial discrimination can cause and ultimately it is to raise awareness of both racial discrimination and mental illness’. It was also depicted well as the actors are displayed as healthy, kind and caring citizens and pushes that they are as capable as anyone else as it tries to beat the stereotype that is surrounded by the Indigenous
Lastly, there is kairos which is the matter of timing. Timing is everything when it comes to this commercial because it aired during a time when immigration was a big deal during the year with President Trump and his position on immigration. It wanted to remind people that no matter who they are and no matter what they're afraid of whether it is not being accepted into a certain group or even society, they are their own person and even if someone gets knocked down from time to time they should always follow their heart.
There are two very different evaluations that can be taken from it. The first take, one may understands it as a clear demonstration of what White-privilege looks like from a non-White individual's perspective. This is one way of showing a White individual who does not believe White-privilege exists, though it was portrayed in a ridiculous way. Another take would be from a White individual who sees it as a joke. This commercial mocks how White people are able to hail a cab easier, have a better chance in finding better apartments, and are almost always guaranteed private scholarships, yet to the extreme. The ad clearly sides with the outlook that people of color are more likely better off with help from White people. This message sends a negative atmosphere to the non-White audience since it is not true. As "White-Privilege" is "very much intertwined with racism", it is a societal problem that still occurs today (Hossain). Hossain powerfully tackles in the issue saying , "We are all aware that just because there are laws on the books that are aimed at combating racism, and despite the fact that we have elected and reelected our first Black President, racism is far from being eradicated from our society." He then continues on to say how "discussing one (racism) without the other (White-Privilege) would be futile" (Hossain). In this world of Generation Z, racial issues are still a substantial problem in the society
Statistically, over 670,000 Americans are homeless with a growing number. 48 million people go to bed hungry every night. Although we do provide shelters and opportunities in America, millions of people are homeless worldwide. Even on a more minor level there are still hundreds homeless within hometowns. Everyday we encounter the homeless whether by seeing them holding their personal signs at stoplights, confronts with beggars, or viewing them from afar under bridges. In her essay titled “On Compassion”, writer Barbara Ascher uses rhetorical techniques detailing some of her personal homeless experiences within the city life, Asher does effectively use logos, pathos,
When a commercial is produced, its main purpose is to convince viewers that what they are advertising is worth investing money on. With, this hospital being non-profit hospital they rely exclusively on donations from various organizations or members of the community for raise money to continue the treatment and care for the many patients that are seeking medical attention every day. With commercials like the celebrity endorsed “Thanks and Giving” commercial, various celebrities are using their popularity to help get the hospital the donations needed to fund all the amazing things that go on in the hospital. The main purpose of these celebrity-endorsed commercials is to inspire viewers to donate to the foundation, by ingeniously incorporating various rhetorical appeals in hopes to sway viewers to supporting the foundation. St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children, by using appeals like ethos, pathos, and logos.
Overall, Sony has created an advertisement, which may be easily interpreted by different audiences as racist from. Audiences whom are affected by an ethical value against racism will condemn this advertisement for its inconsiderate use of imagery, misleading text, and use of shock. Different audiences will always view advertisements from different perspectives; however, advertisers must consider the ‘taboos’ of today’s world from a global perspective when creating advertisements to avoid such hysteria or in order to evoke it in order to receive more attention, which may have been Sony’s true purpose.