Sri Lanka Insurance Corporation

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1. Introduction

Sri Lanka Insurance Corporation was established in 1962 as a State Owned Corporation. It was converted to a Limited Liability Company for a brief period of 6 years and was re-instilled in the state sector on the 4th June 2009. Sri Lanka Insurance is now backed by government protection and service excellence on par with the best in the private sector. At present Sri Lanka Insurance has over 120 Branches Island with an unmatched assets base under management (refer figure 1) with a Life fund of over Rs.43 billion and over one million policies in force

Sri Lanka Insurance is the first insurance company in Sri Lanka to be assigned a global rating, for financial strength and stability, by an international rating agency (Fitch Ratings, London). The company obtained a key rating of AA-(Lka) for National Insurer Financial Strength and A+ rating for National Long Term Credit for the third consecutive year from Fitch Ratings (London). National Insurer Financial Strength denotes significant financial strength relative to all other insurance entities in the market and the potential for government support. The national long term rating (NLTR) denotes Sri Lanka Insurance’s high creditworthiness and low expectations of credit risks pertaining to long term debt.

Sri Lanka Insurance has been awarded the prestigious ISO 9001:2008 certificate. This certificate covers all the activities of the Head of the company and branches located in various part of the country and branch in Maldives. The International Standards certification takes into consideration five aspects of process perfection when awarding. The criteria are Quality Management Systems, Management Responsibility, Resource Management, Product Realization, Measurement, A...

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...itical Illness Cover

Extended Permanet Disability Benefits(Due to Accident)

Extended Permanet Disability Benefit (Due to Sickness)

Hospitalization cover (Arogya)

3.8 Mortgage Life Insurance

4. Conclusion

Using its innovative customer promotions the Sri Lanka insurance company has been able connect on a personal level with all age groups. For instance they have introduced a SMS service through which customers can take as much as 10 policies.

The company is currently promoting the benefits that can be during the life to live a comfortable life through the life insurance policies. They are trying to overcome the belief that the people have that life insurance benefits can be only enjoyed after death. For the promotion to be successful awareness is very important for Sri Lanka’s insurance penetration to grow. 10%

Appendix

Figure 1

Figure 2

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