Sprite
“Image is Everything”
“Thirst is Everything, Image is Nothing” we have all seen this slogan slapped on to every one of Sprite’s products for last couple of months. But what does it mean? Does it mean that someone at a Pepsi convention should order a Sprite, a Coke product, just cause they like the taste? Of course not, cause if they did they would get kicked out at the very least. Advertisers use this sort of slogan to catch your attention, and then they have you right where they want. In the most recent Sprite commercials that feature Grant Hill of the Detroit Pistons, they show us that the reason why we would have a Sprite is just for the taste of it. But if this was all they are trying to get across to us wouldn’t it be cheaper and wiser to use a 6 dollar per hour kid rather than a guy that won’t step foot in a place for less that a 100 grand. Why would they make a commercial that contradicts itself? The reason an advertisement would contradict itself like this is for one reason only, to try and fool our wants and desires into becoming our needs.
Our needs are simply something that is a necessity for us to survive, such as food and water. We all know we couldn’t go long without these simple yet essential things. While our wants and desires for things such as five star restaurants and luxury cars. Which by no means are needed to survive, but just make living all the more fun. Advertisers are masters on how to exploit our desires, and to make us believe that they are our needs. And it is by no means is this easy or cheap for a commercial to be able to do. To be able to make us believe that our life would, in some way, be better with this product by our side.
Sprite’s commercial that plays every time you blindly surf the television channels are all about image. The commercial that is shown the most, features Grant Hill drinking a Sprite. While they state in the back round and print on the screen, “Thirst Is Everything, Image Is Nothing”. When I first saw this I was thinking, “cool a great drink that anyone can have and not look out of place”.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
For more than 50 years, Gatorade, America’s premier sports beverage has proven that their product is vital when it comes to hydration because it effectively replaces the fluids and electrolytes lost through sweat and replenishes the large amounts of carbohydrates that players’ bodies use for energy. Since the dawn of the media age, Gatorade has been on the forefront of promoting their product through advertisements, the main linkage between business and consumers in any field or market. One of the main reasons the company has retained this respectable dominance for the entirety of the twenty-first century is their ability to attract and retain their audience through their popular commercials. These virtual ads from Gatorade almost always feature
Corso’s uncertainty and mixed feeling about marriage was generated when he was a child. His mother abandoned him. She was a prostitute and a disgrace to the family. He showed these feelings when he said “I never wanted to marry a girl who was like my mother” (Line 101). Corso wrote this poem not to annul the institution of marriage, because the thought many times about getting married and looking for a perfect girl for him. He wanted to reform the society and get rid of the traditions. These traditions controlled and set rules for social conduct between the people in the 1950s.
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
In the advertisement, the male teen tries to entice the female by trying to share a Coke with her yet every time he comes up to her, he brings up the wrong “Share a Coke” bottle. He eventually gives up and gets a Coke for himself, which says the name Alex on it. She walks up to him and says “Alex? That’s my name.” to which he responds with “Mine too!” They end up sharing a Coke together and bonding over the shared name. This is geared towards the younger generation because it uses teens in the ad and it shows how people can bond even without having a phone in front of them all the time. As a way for them to entice the millennial generation, Coke has since been putting on many different labels on their cans that could attract the younger crowd like the avengers, quotes from famous singers, and more pop culture icons. This advertisement was definitely effective in its goal because the ratings and consumption levels rose and more people were buying
he Wright brothers were intelligent engineers, inventors, and aviators that not only created the first powered airplane, but also paved the way for others to create and explore technical opportunities. With the help of science and determination, they successfully created the first flying powered plane. This event gave others the momentum for even greater plane making.On April 16, 1867 near Millville, Indiana, Wilbur Wright was born to a family of five children. His father, Milton Wright, was a bishop and his mother was Susan Catherine Koerner. Growing up, Wilbur was very close to his younger brother, Orville Wright. Wilbur was a bright and studious child, and planned to go to Yale. Later in his teenage years, he was badly injured in a ice hockey
The Wright Brothers were two American aviators who invented the first working plane. Wilbur Wright who was born on April 16, 1867, and Orville Wright who was born on August 19, 1871. The Wright Brothers were two of seven children whose parents were Milton Wright and Susan Catherine Koerner. Wilbur was born Near Millville, Indiana and Orville was born in Dayton, Ohio. They were of English and Dutch ancestry and had seven other siblings. Their names were Reuchlin born 1861, Lorin born 1862, Katharine born 1874, and twins Otis and Ida born 1870, died at birth. The Wright Brothers first found interest in planes when their father who brought them home a toy helicopter. It was made of paper, bamboo and cork with a rubber band
The Wright brothers, inventors of the airplane, had their first flight, at Kitty Hawk, North Carolina on December 17, 1903. Their plane was flown by Orville Wright at 10:35 am and was recorded by the photographer, John Thomas Daniels Jr. The flight lasted for 12 seconds, at an approximate speed of 6.8 miles per hour at a maximum height of 120 feet. There were five people their that day to witness the flight. Those people being John T Daniels Jr, Adam Etheridge, Will Dough, area businessman W.C. Brinkley, and Johnny Moore, a local boy who lived in the area. Unfortunately, after several other flight test that day, after the men hauled the flyer back from the fourth flight, a strong gust of wind flipped the flyer several times severely damaging it despite the men's attempt to hold it down.
The Wright brothers, Wilbur and Orville, ignited a determination to create more elite airplanes throughout the world. Within two years the first practical airplane was created. The development of aviation flourished for many years. Within 10 years of the first recorded flight the airplane showed its value
A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
In my commercial LeBron James a Professional Basketball player is trying to get us the consumer to buy the product. He grabs our attention by saying “I wouldn’t tell you to drink sprite even if I was in a commercial for sprite”, While the guys in the commercial or trying to get him to say "Drink Sprite". The reason for this commercial is not to tell people what to do but give them the option to drink or try the soft drink. Sprite was introduced in the United States in 1961 by the Coca-Cola Company, with its colorless lemon and lime flavored, caffeine-free soft drink. Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone which means (“Clear Lemon Fanta”) and introduced in the United States as Sprite. This soft drink was a response
At the end of the day, social media has both a negative and a positive effect on society. It is influential and plays a part in most people’s lives. Whether individuals see social media as positive or negative is down to the individual; some would say though that if the effect on society was mainly negative, why would so many people use social media and why would its popularity and use be growing?
People buy things not necessarily because they need things, but because they want things. One reason why people may buy things they do not need is because of advertisements. Advertising seduces people into buying things that they don't need because they always make the product seem way better than it actua...
We live in a world with technological advances that are rapidly changing right in front of our very eyes. The main focus here is the effects of social media globally and locally. There are many positives and negatives that social media has on our society. In this essay we will be taking a look at social media locally in our own country and globally through other countries around the world.
In the business market, the main and principal key to get profit is by the active consume of a product in the marketplace. Nevertheless, firms have taken advantage of that and have created false needs to consumers. According to Leiss, “The only true need, it would appear, are for nourishment, clothing, and housing.” In other words, he states that people can live without television, internet, IPod, and so forth. But the impact of commercials have made people feel the necessity of something else than food and shelter.