Sportsbet Swot Analysis

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Sportsbet Pty Ltd (ABN 87 088 326 612) is an Australian founded corporate licenced bookmaker, which was established in 1993. It is a solely owned subsidiary of Irish bookmakers Paddy Power, and operates as a separate entity to its owner. It offers a wide variety of betting and wagering options, which primarily focuses on the racing and global sporting markets, however offers further Entertainment products. Sportsbet also offers advanced technology applications, with both online and mobile access. The Sportsbet options are mainly targeted demographically to the young, middle aged and educated people with highly disposable incomes, and also who are technologically advanced. It exists as an online & mobile bookmaker, and targets geographically

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