Sports Product Life Cycle

Western has multiple sport programs that are compatible with this question. However I am going to discuss the swim team because of my connection I can easily see the connections with the sport product tonium. Tangibility it the first attribute to the spectrum. In regards to swimming there are multiple things that fall into this category. Their is the actually apparel on their body that is needed such as the swimsuit, the goggles, and the swim cap. Then there's the equipment that is used during practice such as the pull buoy, fins, paddles, five gallon buckets, and bungies. These are all tools that are used to enhance the training. Then there’s the travel apparel they have specific pants, jackets, shoes and bags and swimsuits that are used

The sport product life cycle goes through four very distinctive cycles which is introduction, growth,maturity, and decline. A great example of a product that is currently in the introduction phase would be something like Boost Oxygen. It is a can of oxygen that has 95% oxygen that is supposed to improve your performance. It is a new idea/product that is just emerging into the market. Then if the product would continue to succeed it would move to the growth stage. A example of something currently in that stage would be something like a nike watch. They have heavy competition, they are used to help pace your runs, time yourself, count the calories you burn and the amount of laps you do and is water resistant. The watch has been out for a while and has made is past the first phase and if it were to continue in its strides of success the next phase would be Maturity. I think that the Gatorade product symbolizes maturity because it is something that has been out for a significant amount of time. It has been very successful over the course over its lifespan. Gatorade have evolved with the times because they created bars, and shakes, not just the sports drink. They demonstrate a sense of maturity in their product, they have been around for a while and they will continue to be around for time to come. The final stage is for the product to decline. The iPod is steadily going under with iphones on the verge of take over. Most people would not consider this directly a sport product however I believe that it is because when ever I got to the gym of the running track I always see people with their headphone on jamming to music while they work out. I think that the tunes provide a sense of motivation for all diverse athletes. The iPod is something that is definitely in the decline phase because they are no longer new and they have watches and other gadgets to replace them. So iPods are on their steady spiral to