There are several reasons why a number of professional and college teams and brands do sports marketing on social media. First, numerous sports fans or customers can be reached for free. It's simple, and many fans who are at a live game spend time also browsing the web for statistics and other information about their team. Here are successful outlets and some strategies expers have used to reach people.
Use Facebook Because it's the Biggest Social Network Anywhere
It doesn't matter whether you are seeking to market a professional football, baseball, basketball, or hockey team, semi-pro team, college team, or your own brand, whether you are selling t-shirts, tennis shoes, or something else. You can't go wrong in using Facebook. How do you
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Here are ideas of what you can share
Game results, videos and images from games Video messages you record of players Trivia, questions, and polls Behind-the-scenes updates Contests and giveaways related to your team.
Twitter: You Really Can Do Sports Marketing in 140 Characters or Less
It's true, posts are 140 characters or less, but the advantage of Twitter is its immediacy. Those using Twitter what to know what is happening right now. Because of that, what better place is there to post updates from games and other competitions?
Fans can feel involved, whether they are at home on the couch, at work, or at a game.
Be sure to use hashtags, so anyone interested in your topic will find your information. They can be related to your sport.
Another advantage of Twitter, is you can join conversations with fans, journalists, and news outlets. If you do that, the media might pick you your news items and stories.
Pinterest
Pinterest is a photo sharing website that gives users the chance to post videos or photos, known as a collection of pins, usually with a a common theme, on their own or others'
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You can also post pictures of gear you are selling, especially if a sports team you sponsor is using it, funny quotes related to a particular sport, strategic workouts for specific areas of the body, motivating quotes for an exerciser, and more.
YouTube
You know what YouTube is, but did you know what a good opportunity for marketing sports teams and brands the platform provides.
If you have a YouTube account, you can share game highlights, club events, practice videos, home runs, touchdowns, baskets, goals, player interviews and other interesting tidbits. Suppose you are marketing a brand?
Share videos of athletes wearing your gear or using your sports equipment. If you're not marketing a team, show ordinary people doing a workout, running in a race, participating in an event for charity. The possibilities are limitless.
Give Back to Your Community
Much of your backing will be local, so why not give to your local community, not just for the attention, but because people need your help? You could post information about it on social media. You may even gain media
Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams. In “Sports marketing and technology with the New England Patriots”, by Michael Krigsman, it reveals that fans have the capabilities of sending their favorite teams their input about the team. The most amazing part is their voice is being heard. Tracy Keller reveals how deeply mobile apps have helped fans and teams interact in her article, “The Rise of Mobile in Sports Marketing.” She goes into detail on how fans are closer to their favorite teams through new mobile technology involved in sports. To go along with mobile apps, websites are bringing new life into sports and professional teams. In Greg Johnson’s article, “Big-time backers are trying to breathe new life into high-flying sport of Slamball”, it discusses how Youtube has allowed Slamball to keep its fame, and it is also reviving the sport at the same time. Sports and fans have always been together. Sports marketers have made the interactions between fans and teams closer through social media, websites, and mobile technology.
In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly
The Dallas Cowboys, popularly called “America’s Team” and winners of five Super Bowls has a well-rounded social media presence. The major social media platforms used by Dallas Cowboys are Twitter and Facebook. Their social media platform content advances the brand and engages the fan base. The content on Twitter highlights retweets of related posts from current and former players, fans, cheerleaders, and other third party sources. The Cowboys also tweet and promote news worthy articles from their website. The main purpose is to drive traffic back to their website for up to date news and information, and from time to time they will advertise new gears. The Dallas Cowboys’ Facebook platform is used differently and very effective. It is
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.
Social media has many positive benefits for athletes. When they are off the court or field, athletes enjoy staying in touch with supportive fans and friends (Van Schaik). According to a Sports Illustrated article, “Some American athletes have successfully used social media to improve their social lives” (“America’s Tweethearts”). This allows the athlete to relax and loose some stress. Also, they like to share experiences with fans by means of pictures and posts to show the “other side” of their life. For example, athletes can upload pictures on Instagram of their location, family, sports team, and anything else. Sending tweets on Twitter is commonly used by athletes because it is easy and fast to post pictures and comment about any and everything that is on their mind (Ford).
A unique feature that social media offers that newspapers aren’t able to is that breaking news can be shared throughout the digital globe with one click. Sports reporters and journalists tweet breaking news immediately and within ten minutes the tweet or post can reach thousands of people. Another benefit of social media for fans is that it is free of cost and no costly subscription is needed, which is a benefit that has boosted the popularity and
In any city and for any team, sports fans are crucial to the continued success of a sports franchise and organization. As one researcher put it, “By continuing to research sports fans, we will gain valuable insight that will both enhance the experience for fans and draw new and more diverse customers for sports franchises” (Greenwood, 2001, p. 28). Thus, it is of the utmost importance that new studies be conducted and that previous studies be replicated so that marketers, researchers, and decision makers within the sports industry can better understand how social media can positively impact their marketing campaigns. In addition to the continued rise in attendance at sporting events, the amount of television programming that will be dedicated to live coverage of sporting events will continue to rise to unprecedented heights. Ultimately, the more knowledge that is shared on this topic and the more aware marketers are of the benefits, risks, and challenges associated with integrating social media into their marketing campaigns, the more beneficial social media can be for brands, team, and organizations in the wide world of
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Social media helps create these platforms where fans can have a place to interact with other fans that feel as passionately about their team and allow these fans the opportunity to relate to their favorite
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The major role of social media in marketing is for communication which makes the more companies accessible to those attracted in their products, give awareness to those who do not know the product and make it available to them. Social media in marketing is used as an apparatus that builds an identity for a brand and give awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conform to the strategy and wants of the business.
I find social media a perfect way to stay in the loop of what is going on with my friends. Although Eva likes to post pictures of her favorite celebrities, I enjoy using twitter to stay up to date on my favorite sports teams and players. We all can agree that although we do not post selfies or constantly update social media on what we are doing at that very moment, we enjoy benefits social media gives us.
Promotion is to raise awareness of the sport marketer’s product, and to increase revenues in sales. Promotions are vital to the sports industry because it is how sport marketers advertise their products, and to raise awareness of the product and brand. An example of promotion would be when a professional baseball team has a promotional event such as a bobblehead give-a-way and a post game concert to raise attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the give-a-way. Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.