Sports Illustrated Speech Slide 2: Hi, my name is Deanna Rubenstein, and I am here to speak to
you about something I am sure many of you can relate to. I am here to
speak about Sports Illustrated. I bet most of you have bought at least
one issue, whether it was the swimsuit issue, or some spin off of the
magazine, such as Sports Illustrated for Kids or Sports Illustrated
Women In fact, 23 million adults read Sports Illustrated each
week(“Sports Illustrated). Let’s start at the beginning, the history
of Sports Illustrated.
Slide 3: Two other magazines bearing the name Sports Illustrated were
started in both the 1930’s and 1940’s but both quickly failed. At the
time, there was no national, large- based following (“Sports
Illustrated). Many believed that sports didn’t have the essence to
fill a weekly magazine (MacCambridge). Time Warner wanted to keep
their experimental sports magazine project a secret. This experimental
project became known as Project X to most in the Time& Life Building
at the Rockefeller Plaza. Project X began on July 9, 1953, and the