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Conflict theory sport
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Sporting crises lay sponsors' most valuable assets, their brands, open to an associated fallout. How they can minimise its impact? Sport is never far from controversy. Whether it be alcohol-fuelled misbehaviour, allegations of drug abuse or inappropriate public musings on a thorny political issue, the national press is filled to the brim with sports stars dragging the image of their employers — and the sports they represent — through the proverbial mud. Such crises can have a major knock-on effect on existing sponsorship partners and the potential for attracting new income to the sport. The medium has only begun to prove its commercial viability in terms of return on investment over the past five years, and some believe that brands are being scared off by the inherent risks of sports sponsorship deals. Football is the most obvious sport whose commercial value has been tainted by the actions of its players. While the game still attracts multimillion-pound investment from brands due to the massive media spotlight it enjoys, many are questioning the wisdom of their associations in light of a seemingly never-ending stream of negative headlines. The guilt of the player involved in many of these cases can be irrelevant. As one sponsorship industry expert says: 'A sports star may be cleared of any wrongdoing following the emergence of a scandal, but would you put him back on the road for your brand? I know I wouldn't.' The flip side of any sponsorship deal is the knowledge that the sponsoring organisation's most valuable marketing asset, its brand, is exposed to the risks that are inherent in professional sport. The key issue is the strength of the link between shocks, crises and general bad behaviour of top-profile sports people, and the image and brand equity of sponsors. In short, when the mud flies, does it stick to the brands? According to David Abrahams, senior vice-president of Marsh Risk Consulting Practice and an expert in brand risk, there is often a demonstrable link between the way in which a crisis is handled by a company and what happens to that business and its associated brand. 'The way in which any crisis is handled becomes a visible test of management capability,' he says. 'If that crisis arises from a fundamental breach of trust or performance, the compound effect of the bad handling can be devastating.' Crisis management The size of the problem faced by sponsors relates closely to an incident's shock value in media terms.
America’s newfound favorite pastime, football, came from a bizarre chain of events. Football started when a soccer player got fed up with just kicking the ball, so he picked up the ball and ran to the goal. His actions of picking up the ball and running with it fathered a new European sport, rugby, which was soon brought over to American shores, and was altered slightly, the shape of the ball and a few other small rules. The sport became organized into a league and produced the NFL(National Football League). The NFL had a slow beginning, but has picked up popularity, currently having a 9 billion dollar yearly revenue. Playing football comes with great costs, including physical and mental health deterioration, plus the amount of time spent prepping before game day. Which can pose several questions, “Why suffer for a game, Is it worth the money? Is it worth the fame? How great is the cost?” I believe that football, should have stricter regulations for the treatment of injuries, along with informing players of just how devastating a concussion can be, along with the other major injuries that commonly occur while playing football.
The controversy is talked about so much because no one would think that the athlete would do some of the crimes they did. No one expects the athlete to do such a thing because we
"SBRnet | Sport Business Research Network." SBRnet | Sport Business Research Network. N.p., n.d. Web. 3 Dec. 2013. .
The ability of a company to maintain a good reputation is directly linked to the company’s ability to retain its stakeholders (Peterson, 2005). During a negative event or crisis situation, a company needs to ensure that it has effective strategies and resources in place, to deal with it responsibly, efficiently to minimize losses in share price value and public perceptions of corporate reputation (Coldwell .D, Joosub .T, & Papageorgiou .E, 2012). It is always advantageous to analyze past crises in order to develop a conceptual understanding of crisis situations and appropriateness of various means of coping with them (STERN, E. K., pg.1, 2009).
The NFL (National Football League) is one of the four major professional sports leagues in North America and although it has been very successful to this point, in many ways it is the epitome of dysfunction. The league faces a multitude of problems, many of which are very complex. Many argue that since been chosen to succeed the retiring Paul Tagliabue in 2006 Roger Goodell has worked primarily towards improving the NFL for the sake of the players, coaches, refs, and perhaps most importantly the fans who actually make the organization viable. Sadly, those who hold this idealized view are delusional and should take into account that NFL is an unincorporated nonprofit association and that Goodell’s number-one priority always has to be appeasing the owners who fund each of the 32 teams (bar the Green Bay Packers who own the rare distinction of being the only non-profit, community-owned major league professional team in the entire country). This makes addressing problems very difficult and many have been unsolved ...
The Unfortunate Mix of Football and Money Money is ruining fun in footballFootball nowadays is treated much more
The notion that WUSA executives had was that their franchise would automatically attract fans and consumers because of the United States Women’s National Soccer Team’s success in the previous 1999 Women’s World Cup where they defeated China on home soil. This World Cup victory created a solid fan base that reached not only the youth or next generation of female soccer participants, but mainstream America as well. The research performed illustrated the multiple errors executed by the organization that eventually led to its downfall. Lasting only three seasons and lacking the coverage necessary to continue the team’s noble status, WUSA’s failure to pull corporate sponsors led to the organization’s decreasing revenues and increasing expenses (Southall, Nagel & LeGrande, 2005). Leading up to the ’99 Women’s World Cup, Nike released a commercial featuring Mia Hamm of the Women’s National team competing against NBA sensation, Michael Jordan. The ‘Anything you can do, I can do better’ theme played into the minds and heart of the nation which proves how effective and essential major sponsorships can be. Thus, the lack of corporate sponsors was the ultimate check that WUSA could not cash. Although the ’99 match was considered a “once in a lifetime event,” the methods
Some Athletes in society today are considered heroes despite their double lives. Their drug use and violence are brushed aside while leading their teams to victory.
Zimbalist, Andrew S. Unpaid Professionals: Commercialism And Conflict In Big-Time College Sports. Princeton, N.J.: Princeton University Press, 1999. eBook Collection (EBSCOhost). Web. 27 Mar. 2014.
While there are some positives and negatives to sponsors, a line has to be drawn
This research paper will examine professional athletes who participated in the major leagues and Olympic Games who used steroids to defraud the Major Leagues Business and Olympic Associations to gain fame and fortune. The paper will examine the BALCO scandal (CNN.com, 2014), where many professional athletes admitted to taking steroids to improve physical sports performance. The BALCO scandal "outs" players from the American National sports leagues to Olympic competitive sports. A cover up of drug use led to not just a few but many players who chose to use steroids to improve their game. The case went to the courts and left many players to tell the ugly truth about other professional players. In some cases, the players denied responsibility and ...
Football is a game of adversity and emotion. People who have not played a sport or follow one closely don’t understand the emotion behind game. They think that football is just a game, but for those who are involved with the team don’t think so. All those horrendous hours of countless preparation are for something players and coaches love. About a few years ago, a football player at the collegiate level was told that he wouldn’t be able to play another down of football again due to his banged up h...
"Politics has come to be considered not only inappropriate in the arena of sports, but actually antithetical to it," Zirin says. "We want so much to see sports solely as an arena of play, not seriousness. But here's the thing, this can cheapen not only the greatness and relevance of sports to us as a society, but also the courage of the athletes" (The Nation). The pursuit of fame, wealth and status can blind the human conscious, which is why it is important for us to encourage athletes to speak their minds. As a nation, we should not silence the athletes, because it is the truly courageous athletes who have the audacity to stand up when it’s not popular. Sports should be used as a platform for a certain kind of politics: militarism, nationalism. There is a rich tradition of resistance to politics in sports, but their actions have been integral to country’s struggle for racial and gender equality; sports are a safe place to discuss these difficult topics.
Desbordes, Michel. "Measuring Fair Play And Planning Long Term." International Journal Of Sports Marketing & Sponsorship 15.2 (2014): 77. SPORTDiscus with Full Text. Web. 17 Feb. 2014.
A large portion of the literature on sustainability focuses on the issues and the impacts in traditional sectors like energy, tourism etc. The purpose of this article is to highlight the sustainability issues in the sports industry, how the industry is affecting the environment, the roles played