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Brief Introduction/Executive Summary over the Airline Industry
Air travel is currently a large, fast growing industry. It facilitates economic growth, world trade, international investment, and tourism and is therefore central to the globalization taking place in (The Airline Industry). There are many different key survival factors and drivers of change in this industry. The report narrows down the top three survival factors and drivers of change. Reducing cost, customer satisfaction, and safety are the most important key survival factors of the airline industry. Safety is the most important one, because an airline’s overall goal is to get passengers to destinations in the safest, most efficient way possible. The most important drivers of change for this industry would be government regulations, technological changes and economic conditions. Strategic business integration tools were used to analyze and assess firms in the airline industry and form logical conclusions.

Data Collection Process
Articles researched online were used to identify factors of the airline industry. By using factors and analysis tools a firm can be assessed to determine their status in a certain industry. Forbes provided articles which would compare the status of one airline firm to another. Comparing firms in an industry will help determine that firm’s strength in the market. Investopedia displays stock status of an industry. With a reliable system that monitors a firm’s stock activity, buyers and suppliers of the market are able to justify their investment decisions. Sources collected for this report give insight to Southwest Airlines and compare it’s financial and operation activities to competitors. Research from these collected articles is used to...

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... Prediction http://www.usatoday.com/story/travel/flights/2014/01/01/future-of-aviation-airline-ceos-predictions/4267643/ Amy Hanna (May 23 2013). The Top 10 Trends that will Change Air Travel Forever as Learned at FTA Asia 2013 http://www.futuretravelexperience.com/2013/05/top-10-trends-that-will-change-air-travel-forever/ Robert Boyle (Apr 2009) Technological Trends and Their Impact on the Airline Industry http://www.sita.aero/content/technological-trends-and-their-impact-airline-industry Tom Lutzenberger (May 2, 2013) Government Regulation of Airlines http://www.ehow.com/about_6472403_government-regulation-airlines.html The Sherman Antitrust Act (1890) http://www.ourdocuments.gov/doc.php?flash=true&doc=51 Kathleen Day (Mar 25, 2014) Trains that Could be Better than Planes
http://www.ozy.com/fast-forward/the-high-speed-rail-system-america-needs/30518.article

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