Southwest Airlines Essay

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Headquartered in Dallas, Texas, Southwest Airlines Co. (LUV) is a passenger airline company, which offers scheduled air transportation in the U.S. and international countries. Since 2004, Gary Kelly has been CEO and almost 56,000 employees are employed. The company also provides point-to-point flight services. The company classifies its fares into three major categories which include: Wanna Get Away, Anytime, and Business Select. It offers ancillary service offerings such as EarlyBird Check-In (automatic check-in), and transportation of pets and unaccompanied minors. To buy tickets, customers can only purchase through their mobile app, official website, or by phone. The company operates a fleet of Boeing 737 aircrafts and has served various destinations in U.S. including the District of Columbia and the Commonwealth of Puerto Rico. Currently Southwest also travels to near-international countries including: Mexico, Jamaica, The Bahamas, Aruba, Dominican Republic, and Costa Rica. (EBSCOhost). …show more content…

was incorporated by entrepreneur Rollin King and lawyer Herb Kelleher. They came across the idea of starting a low-cost airline between San Antonio, Dallas and Houston, Texas. While some competitors in the industry tried to ground them by filing legal suits, the U.S. Supreme Court allowed Air Southwest to continue services without penalty after three years of heated battle. In March 1971, Air Southwest Co. officially became Southwest Airlines Co. and operated three Boeing 737-200’s across three destinations with over sixty flights per week. Southwest has always been in trouble with other major airlines who didn’t want Southwest’s industry changing strategy to be implemented (Success

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