Sony Ericsson Sales Project
explanatory Essay
1366 words
Sony Ericsson Sales Project KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING 1) I agree with the above statement. You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition. It is absolutely essential that the salesperson has done enough research about the relevant product or that he/she has been well informed. If this is achieved, the salesperson will be well equipped to inform customers or even to answer questions correctly about the product. This will help boost the sales of the specific product and this simple action will have spurred on the following processes: • Economic growth • Job opportunities • Satisfying a demand for a certain product • Optimum production With the correct knowledge the salesperson can now, with confidence and enthusiasm, approach potential customers. If he knows his product well, he will easily be able to distinguish the facts and advantages off the product and compare it with that of the competitor, who might be selling a similar product. If the salesperson is knowledgeable about the company itself, and not only the product, he/she could inform potential customers about e.
In this essay, the author
- Explains that sony ericsson sales project's knowledge of the product or service is a prerequisite for success in personal selling.
- Explains that advertisements on television and radio remind people about their range and to inform them about a new model. exciting competitions are also used on radio to capture the attention of customers.
- Explains the sony ericsson phones division provides the general public with mobile voice and data products across a wide range of mobile devices.
- Explains that sony ericsson posted its first profit in the second half of 2003.
- Explains sony ericsson only distributes newly coloured screen phones, all of them built in with text application. other features such as the camera and mp3 player can selectively be bought with certain phones.
- Explains that nokia strives towards need satisfaction for their customers and to make their life easier. they provide quality products at reasonably competitive prices and an easy and quick to learn product.
- Opines that the company strives to provide safe and user-friendly products of top quality to its customers with the best possible features.
- Describes the t-series of low- to high-mid-end candybar type mobile phones and a carryover from the former ericsson line of phones.
- Explains that sony ericsson's phones have a two-year warrantee. if bought cash, the same applies.
- Opines that a salesperson must know their product, consumers, and even their competition to outsmart competitors. this will help boost the sales of the specific product.
- Explains that if a salesperson knows his product well, he can easily distinguish facts and advantages off the product and compare it with that of the competitor.
- Explains that sony ericsson is a joint venture established in 2001 by the japanese consumer electronics company sony corporation and the swedish telecommunications company ericson to make mobile phones.
- Explains that sony ericsson is the best-selling mobile phone brand in the nordic countries, followed by nokia. prices are competitive with other leading brands.
- Explains that sony ericsson held a 9% global market share according to gartner. it became the fastest-growing mobile vendor in q3 2006 compared to motorola.
- Explains that nokia provides features in their mobile phones such as mega pixel cameras and mp3 players which appeal to the mass market.
- Explains that sg securities sees nokia achieving market share of 35%, compared to 31.6% in the first quarter as it has picked up share from siemens in europe and become less involved in north america.
- Explains that business men and women need special features, such as day planners and schedules to co-ordinate their day plan, and people who are on the move and need it for a certain profession.
- Explains that sony ericsson categorizes its phones as talk and text phones, camera, music, design, web and e-mail phones.
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In this essay, the author
- Explains that curiosity allows salespeople to think on their feet and find a way to solve unfamiliar problems, and also indicates their level of creativity.
- Narrates how they had to be creative and hook a difficult prospect.
- Analyzes how integrity shows emotional intelligence. they put their revenue on the back burner and make the customer a priority.
- Describes the last time they put their ego aside to do something for someone else without benefiting from their action.
- Explains that problem-solving is another skill attributed to eq.
- Opines that self-awareness means that people are fully aware of who they are and know their professional capabilities. they learn from their mistakes and move on.
- Explains that empathy allows a salesperson to interpret clients' verbal and physical cues, and style the corresponding pitch.
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- Explains how to approach prospects if their day begins with a flat tire, and an unplanned bath in their morning coffee.
- Describes the time it takes to give up on a prospect and move on.
- Explains that unusual questions will give you a broader look at the candidate's soft skills, and some of the basic skills questions. salespeople need to be personable and professional, but also need emotional intelligence.
- Explains that experienced sales professionals are adept at answering common interview questions; they are skilled in the art of selling products and services, and also authorities at selling themselves.
582 wordsRead More - Packaging and Quality Managementopinion essayMarket superiority is a matter that worries a lot of producers. Every one wishes to gain a market edge in their products so as to enhance their profits. To this end, most producers have to engage their businesses in methods which will enhance their will to attain such competitive edge. This can be achieve through strategic marketing approaching to gain not only customers’ attraction but also give the product a competitive edge. This paper will seek to address some of these strategies.
In this essay, the author
- Explains that producers want to gain a market edge in their products to enhance their profits. this can be achieved through strategic marketing approaches.
- Explains how cp corp can gain the competitive edge they so much wish to gain through packaging. the packaging has to have a theme that not only captivates the consumer but also one that leaves lasting impression on them.
- Opines that cp corp should endeavor to make advantage of this concept. potential customers will need a packaging that is friendly to start with.
- Opines that the competitive nature of the marketing industry has seen people come up with sensational designs for products.
- Opines that pc corp should come up with a packaging strategy to generate strategies for the implementation of the same. a four-level strategy has been deemed to have worked perfectly for most companies.
- Opines that cp corp should have a competitive entry price which would entice consumers to try the product. they should then come up with second and third packaging with little alternations from the inception model.
- Recommends developing strategic names for the product to reflect the changing nature of their packaging.
- Explains that cp corp needs a quality management policy and strategy to gain this market edge. they also need an effective quality assurance and quality control process.
- Opines that quality assurance would ensure consumers' confidence in the quality of the products being presented to the market.
- Opines that quality control would aid the assurance process by ensuring that the desired quality is met and maintained.
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- Cites brody, a.l., deming, w.e. and kaltschmitt, m.
1162 wordsRead More - Problem Solving Skills: Problem Solving Skills In The Workplaceexplanatory essaySince I was pursuing my bachelor’s degree of art in communication with concentration in business, I got a chance to learn different strategies that marketers use in order to attract the attention of customers and to raise awareness of their companies. One of those skills is to be able to create media that advertise the important of products or services. I got a chance to develop this skill when I was working on two projects called “Show and Tell” and “That’s Wrap” from the goal called “Create Multimedia”. When I was working on this project, I was required to advertise Acme Widget Wooden Toys. In order to make sure that customers understand the importance of wooden toys, I made a video, an audio, pictures and text messages that talk about the important of Acme Widget toys. From that experience, I learned that in order to attract customers, marketers should focus on the add values of their products or services. I also learned that it is better to use different methodology since customers have different preferences. Another project that helped me to develop my marketing skills is “Investigate the History of Advertisement and Target Market” from the goal called “Advertise a product or service”. When I was working on this project, I learned an important skill that every marketer should have. In fact, I learned how to choose a target market of new product based on data. In fact, when I was
In this essay, the author
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- Explains that problem solving skill is a skill that is required at workplace as well in other real life situations.
- Explains that kepler core courses prepared them to be good problem solvers and work well on cfa projects.
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1731 wordsRead More - Characteristics Of Asdaexplanatory essayStaffs are able to provide information about the product – so meaning staff will need to have good communication skill so that the customer can understand and grasp this
In this essay, the author
- Explains that a salesperson is someone who sells products directly to consumers and also has good customer service. they explain the benefits of the products to help customers decide to purchase.
- Explains that staffs are able to provide information about the product, so staff will need to have good communication skills so that the customer can understand and grasp this information.
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- Explains that asda staff will be trained to deal with customer complaints and queries, while bt staffs have to have the ability to develop in-depth knowledge about their product and market it in a professional manner.
- Explains that a positive customer experience helps future sales from the customer and also the potential customers that they mention the organisation to.
- Explains that distance selling regulations apply to sales of goods or services to consumers that are not face-to-face contact, such as selling by mail order, using television, by telephone, and also through the internet.
- Opines that bt and asda's staff need excellent sales and negotiation skills, confidence, motivation, and determination to strive for good customer service. they also need resilience to deal with customers who turn you down.
- Explains that personal selling is effective because it's a two-way form of communication. it is the most effective promotional method for building relationships with customers, especially in the business-to-business market.
1733 wordsRead More - Benefits Of A Lawn Mowerexplanatory essayIt is very difficult to be in the position of an entrepreneur who is developing a new product in the market. Some people may not purchase new products if they do not know enough vital information about them. Therefore, it is important for an entrepreneur to follow steps on how to make their product sell and be successful in the market. There are three layers of a product such as the core product, the actual product, and the augmented product. Considering that a lawn mower is a necessity for most people, it is important to make sure that the product is valuable to the customer and works well. “When they develop product strategies, the marketers need to consider how to satisfy customers’ wants and needs at each of the three layers—that is how
In this essay, the author
- Explains that it is important for an entrepreneur to follow steps on how to make their product sell and be successful in the market.
- Opines that a constructive targeting strategy for marketing this new product would be to look at each layer of the product and understand them fully.
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- Explains that consumers are interested in the durability and performance of the product they are purchasing as well. a successful targeting strategy includes making their product strong and long-lasting for their consumers.
- Explains that target markets are very important for knowing who your customers are and the types of products or services that they need. target marketing strategy divides the total market into different segments on the basis of customer characteristics.
808 wordsRead More - What Are The Principles Of Retail Businessopinion essayProduct: You need products that your customers want to buy and a product range that will satisfy your customers’ needs and desires. The products must also deliver a profit for you to have a successful business;
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- Opines that retailers must focus on detail and get the detail right the majority of the time to improve their understanding of their customers.
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- Explains that price must be consistent across the marketing mix and meet all requirements for your business. price should be at the correct level for customers to be able to buy your products.
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- Explains that providing great customer service starts with understanding and knowing your customer; knowing them is the start of the journey and you will need to deliver world-class customer services.
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In this essay, the author
- Explains that sony, a world-renowned electronic manufacturer originated in japan, has faced unprecedented challenges since the late 1990s. this deteriorating situation forced sony to an organizational reconstruction.
- Explains clegg, kornberger, and pitsis, managing and organizations: an introduc-tion to theory and practice.
- Explains that sony's structure seemed to be divisionalised, according to mintzberg’s contingency framework. sony restructured the company based on electronics, entertainment, and finance & insurance.
- Explains that sony was impacted by several factors, including competitors, society, and market.
- Explains that the second phase of restructuring was called ‘transformation 60’ and aimed at a consol-idated operating profit margin of at least 10% before 2007.
- Explains that sony was losing a great part of its former glory and reputation. the rising pressure by investors and shareholders led to the resignation of idei and his succes-sion by howard stringer.
- Explains that sony had to deal with various challenges regarding management styles, culture develop-ment and international cultural differences.
- Explains that hofstede, g., k. kane and p. dvorak (2007) howard stringer, japanese ceo.
- Cites thompson, tuden, and yang, who authored comparative studies in administration. what should sony spin off?
1225 wordsRead More - Nokia Case Studyopinion essayTHE FALL OF A GIANT One Core competence as defined by C.K Prahalad and Gary Hamel (May-June 1990) provides potential access to a wide variety of markets. Nokia once established itself as the world leader in mobile phones and concurred with the above definition. However from 2008 to 2010, Nokia’s global handset market share declined from 35% to 5%.It set the unenvied new world record of the fastest collapse in history of mobile phone sales over a year (-62% - Tomi Anohen Consulting Analysis January 2013).
In this essay, the author
- Analyzes how nokia's global handset market share declined from 35% to 5% from 2008 to 2010, setting the unenvied world record of the fastest collapse in history of mobile phone sales over a year.
- Opines that nokia's success in niche markets will not sustain significant growth. it has lost its market core competence.
- Opines that the second core competence should contribute to the perceived customer benefits of the end product. nokia appeared to have had the initial advantage in creativity with nokia symbian os smartphones.
- Explains that nokia's downfall coincided not much with the release of iphones, but with htc, using android operating system. nokia missed the big trains at the crucial moments.
- Concludes that nokia's core competence that "gave the customer something that strongly influenced him or her to choose the product or service" was no longer in existence and irrelevant.
- Opines that the third core competence should be difficult for competitors to imitate. it includes extensive product differentiation through major research and development, high quality inventive labour force and leadership skills corresponding to cultural values.
- Explains that nokia failed to propose a unique product, disappointed in the research area and management proved their incompetence somewhere. apple and iphone targeted the high and middle income group at the very beginning with its rs 35,000-unit models.
- Explains that nokia doubled its r&d spending with 28 centers around the world, but by 2003 the research centers were cut down to 11. the ageing russian and eastern bloc researchers were unable to provide cutting edge over the rivals at the crucial moment.
- Explains that nokia was unable to provide products that were better than those of its rivals, and because it disrupted the continuous work to improve these skills, it could not sustain its competitive position.
567 wordsRead More - Managing People And Performanceopinion essayJob posting: This can be one of the good methods for this job as within the organization there can be a suitable candidate who knows much about the product and is very good in dealing with the customer over the phone.
In this essay, the author
- Opines that job posting can be a good method for this job as within the organization there could be suitable candidates who know much about the product and are very good in dealing with the customer over the phone.
- Explains that sometimes employee referrals work as they know exactly which type of candidate is needed and can referred the person matching with our requirement.
- Opines that advertisement in newspapers, television and radio can be the best option to get more than the sufficient number of applicants.
- Explains that campus visits can be a good method to get fresh candidates for this kind of work. college students are enthusiastic to work and know the different ways to pursue the customers to buy the products.
- Explains that employment agencies are other methods to recruit candidates. they know the criteria of the company and only choose the best candidates for a particular job.
- Opines that redeployment can be one of the good methods for this job as within the organization there may be a senior manager.
- Opines that promotion is the right time to promote a suitable candidate and give them the deserving post of senior manager to show their past experience and ability.
- Opines that advertisement in newspapers, television and radio can be the best option to get more than the sufficient number of applicants.
- Explains that employment agencies are another method to recruit deserving candidates. they know the criteria of the company and only select the best candidates required for this job.
- Recommends various recruitment sources and methods for developing a pool of candidates for hiring the most suitable salespersons.
- Recommends a psychometric test and interview with multiple predictors to select candidates for this kind of job. local search for candidates is more common than global search.
- Recommends the "classic trio" selection method used in the greek banks, which is composed of cognitive tests, interviews, and assessment center.
1011 wordsRead More - Case Study Of Chin Tzu Furniture Companyexplanatory essayStephen (Product Executive) decided to bring me to the Chin Tzu Furniture Company, which is the wooden factory. On the half way to the factory, we met the former customer and have the short conversation. I learned a lot from Mr. Stephen, though the conversation was short. Instead of selling the product, Mr. Stephen started the conversation by asking the feedback for the past project. Once the prospect interest/passionate are confirmed, therefore Mr. Stephen goes into the deeper content to addressing his needs. From this assessment, I have a lot of feeling. Direct to the point of what the company is selling sometimes can be the sign of you only want to make money rather than how you really can provide the value to them. In this matter, how the marketers engage the customer is very crucial. Allowing the customer to have the chance for the dialogue rather than weighing on the product selling. If the marketers able to respond to the issue, the customer will be feel connected, then it is the sign of marketers have the right to talk about their selling product. Thus, former customer can be a potential customer when the prospect was satisfied with the past purchase. After that, we went to the wooden factory to search the wooden door for the Miri
In this essay, the author
- Opines that problem-solving is a vital part of the daily activities in the workplace.
- Describes how they met with the customer from the natah shipyard company, who was assertive and demanding.
- Explains the importance of two-way communication in the complex b2b sales and marketing.
- Narrates how mr. stephen brought them to the chin tzu furniture company, where they met the former customer. they learned a lot from the conversation.
- Explains that their internship experience has taught them more than they expected.
791 wordsRead More