Sonic Merger

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Mergers and Acquisitions ultimately represent change within an organization. No other event in business can be as stressful or difficult as a merger or acquisition. The term “Merger” describes two organizations merging into one company and the term acquisition refers to the acquisition of assets by one company from another company. Mergers can also be driven by basic business reasons, such as bargain purchase. It may be more cost effective to acquire another company then to invest internally.
Organizations who are able to acquire or merge with other companies are able to expand their ability to forge partnerships with other corporate leaders. They are often able to expand their services internationally to gain more profits and extend their …show more content…

The company operates over 3,500 drive-in restaurants throughout the US, which makes it the biggest chain of drive-in restaurants in America. Sonic provides a variety of menu choices including hamburgers, sandwiches, frozen desserts, salads, wraps, and burritos. Sonic operates through two reportable divisions, company-owned drive-ins and franchise operations. About three million customers eat at Sonic every day and every order is prepared fresh and made to order for each individual consumer. In addition, Sonic Corporation currently operates 455 company owned drive-in restaurants and 3,117 franchise drive-in restaurants. Sonic has a presence in Colorado, Florida, Kansas, Missouri, Oklahoma, Tennessee and Texas. The company is headquartered in Oklahoma City, Oklahoma, the US (Research and Markets: Sonic Corporation: Foodservice Company Profile, SWOT & Financial …show more content…

Sonic Corporation has already used this strategy in the United States through offering Happy Hour, where customers can purchase drinks at half-price during specific times of the day (History of Sonic. Corp_Funding Universe, 2014). This strategy would attract the attention of many international customers, who are used to purchasing sparkling water with ice at fairly high prices. By offering the drinks at a reduced price in the nations, customers will be given the opportunity to discover the true quality of the drinks while the prices are low enough to enjoy. This allows the customers to become attracted to the product, which will cause them to become repeat customers regardless of the time of the

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