Solo Advertisement Analysis Essay

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Recommended: Persuasion theory advertising

Solo’s advertisement for the “Thirst crusher” solo lemon drink try and use exaggeration like when the “Solo man” catches the barrel that is going over the edge is so not realistic, Solo want you to buy their product so that you can crush your thirst. Mount Franklins ad wants to make you buy their product, because its healthy and it will refresh you, it has music so that it can get the consumer’s attention and urge them to buy the bottled Mount Franklin water.t In these two advertisements they both demonstrate some of the same persuasive techniques so they can get the consumer to by their products, in the Solo ad they use a really modern era bright yellow colour scheme and in the Mount franklin ad they have a quite colourful colour scheme infect they even change the colours in different scenes, both of the advertisements use “Sex appeal” Mount franklin has a supermodel in their ad (Jennifer Hawkins) and use her to get the consumers to buy their water and be as healthy and fit as Jennifer Hawkins, …show more content…

However the Mount franklin advertisement uses more realistic scenes such as in the “ ocean .“ therefore they are at a party swell, when they put Jennifer Hawkins in a bikini at the beach it makes the audience feel happy and have a

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