Solarispick Case Study

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Value Proposition
Golf Course personnel spend a considerable amount of time collecting golf balls from drivings ranges. These workers use machines that can be costly to maintain and purchase. Workers are at risk of being wounded by golf balls. Solarispick is an automated golf ball retriever that is electrically powered. With the ability to be solar powered, Solarispick offers a safe, economical, and green way to collect balls on the driving range. Not only will this product increase the reputation of a golf course, but will also help reduce costs in HR and fuel. Unlike current competitors, our product offers superior design and performance as it is larger, in addition to having the ability of being solar powered.
Interpretation of Consultants …show more content…

I was originally very concerned with the competitor and the possibility of it greatly hindering the ability of going forward with the idea. By having a competitor in the space, it signifies that there must be a need for the product. In my secondary research, the idea of having a competitor in a startup is generally seen as a positive thing. “If nobody is competing in your space, there 's a very good chance the market you 're going into is too small” (Krasny, 2015) To take advantage of the competitors most suggested reaching out to them to discover their pricing and were there products are currently being used. Derek Hassay pointed out that most companies are generally quite open to sharing their discoveries and information especially if it is for schoolwork. Furthermore, depending on what the projected cost to produce our own automated machine it might be worthwhile to partner with the company to obtain licensing rights in North America. This means that the group will have to use the concept of bricolage as we are will have to contact the competitor to bring the product to a new market. Right now, the competitor is only in Western …show more content…

Derek pointed out we didn 't need a “solar powered roof just as a source of power”2 while Matt straight out mentioned “who cares [about solar]”1. Though they did realize the reasoning behind having solar as a feature of the machine they agreed that it should not be the main feature. I think that in conjunction with our innovators identification we should also inquire whether having onboard solar would create enough value to them to include it in the product. I believe, however that there should still be a solar aspect of the system as golf courses are generally in states and provinces with a lot of sun and with the growing amount of incentives to go green. Furthermore, I believe that by having solar panels it will aid us in our competitive differentiation. Competitive differentiation is having a consistent difference among competitors that customers will perceive to be important and thus find value in. (Peschl,

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