Soft Drinks Essay

In recent years, the soft drinks Industry has expanded tremendously to incorporate a multitude of different flavors and more advantageous choices. Soft Drink such as Coca-Cola (Coke), Pepsi and Dr. Pepper are front-runners in this industry. People around the world incorporated soft drink as one of the major food groups in their day-to-day life. Be that as it may, various aspects can influence the general consumption of soft drinks. Though several of these factors are out of the control of the soft drink producers, these businesses must comprehend and adapt to the changing needs of consumers to keep up their net profits.

I. Income

If an individual’s earnings increase, it is normal for them to splurge on things that they couldn’t afford previously,

For example, hypertension, weight, and diabetes have raised trepidations among shoppers about the ingredients within the composition of the soft drinks. Soft drink manufacturers addressed consumers concerns /progressions by presenting more beneficial alternatives, such as sugar-free drinks, low calorie or zero calories caffeine-free drinks, natural product juice-based beverages, sports drinks and filtered water. These alternatives enabled soft drink producers to keep up and increase their stock prices while presenting a picture of giving healthier alternatives than simply "carbonated sugar water" to their customers. Reacting to these needs Coca-Cola Company reformulated their existing soft drinks from which added sugars were removed without compromising on the taste that customers so cherish. They introduced few new products like Coca-Cola Zero Sugar and other low-/no-sugar brands worldwide. Additionally, Coca-Cola company started packaging lean bundles (6 oz. 6-pack), which empowers consumers with choices to sooth their craving as well as manage their sugar

The reasons for this are, the rising life expectancy and reduced birth rate. As the median age of the population rises, the recent fast-growing beverage companies are leaning towards manufacturing soft drinks that have enhanced functionality or added health benefits like “Fat control, blood sugar regulation. Coca-Cola Company released blended tea beverage that has ingredients that help prevent fat absorption. Well-being has major appeal for young people, too. Coca-Cola Japan launched Glaceau sleepwater. It’s a flavored, nighttime refreshment containing threonine, an amino acid first found in green tea that is thought to reduce anxiety and improve sleep. In a country that is notorious for its long working hours and competitive spirit, products with sleep-inducing effects can fill an important need for hard-working