Journalism is rapidly evolving by combining old media with a new media of online contributors. The emergence of new media forms has changed the way news organisations, journalists and their audiences interact. New media is rapidly growing and having a significant effect on traditional journalism mediums such as the newspaper, radio and television. Many journalists see these vast and dramatic changes to the industry as both a threat and opportunity to their profession. This essay will seek to discuss how journalism, as a profession is being challenged by new media.
We as a society absorb media from a wide variety of forms such as television, radio, magazines, newspapers, billboards and the internet. These are referred to as ‘mass’ media, because they communicate to a mass audience comprised of very large numbers of people (Giddens, 2009, p.724). Mass media affects people differently because of diverse amounts of exposure and formats. It is a form of socialization, having a long-term effect on each member of society. Since numerous people use media very recurrently, it is evident to assume that it has effects on people.
Companies are stepping out of their comfort zones to compete for the attention of new and old business oppurtinies. They are also fighting for the top position. A lot of companies have come to the realization that the best new way to prosper is to adopt into many social media websites that consumers are hooked, addicted, obsessed, and dedicated to. The basic publicity on radio and the newspaper is a thing of the past. More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability.
The media impacts the lives of people all around the world on a daily basis. From denim jean television advertisements to headline news of international disasters our main source of communication as human beings has become a means of leisure, entertainment and a source for information. People search for ways to correct their insecurities, change or reinforce their beliefs, and become socially acceptable through media outlets. Whether nations need to spread news or people want access to tabloid scandals, the media has evolved to a point where it governs our lives in many ways. The media industry as a whole not only influences lives globally but has an astonishing impact on international communication by enhancing, diminishing and creating social norms that define proper and acceptable normality.
How Media Influences Public Opinion In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher... ... middle of paper ... ...r attention on selected issues on which the public will form opinions on (McCombs).
The Internet and the emergence of the Internet news media are affecting the delivery of media content. Many argue that the traditional media is changing the way they report the news. Internet news sites are also affecting the types of stories that gain the most attention because in this day and age people want news that is entertaining. The delivery of media is changing rapidly because of the Internet and it’s easy access to it. In the world of journalism there has always been traditional rules that are followed before any information is dispersed to the public.
The last ten years have seen a lot of inventions which have greatly altered the way people access and consume news. Audiences have also “developed more sophisticated and speciﬁc demands and tastes for news delivery, thanks in part to the explosion of social media and mobile technology.” (Kolodzy 2013) Consequently, today’s audience is considered non-captive and far more empowered. This comes with challenges as well opportunities for journalists. Part of the challenge is that those who stick to a specialty area like radio or television, risk broadcasting themselves out of relevance. So, “rather than undermining the traditional narrative, the Internet is an opportunity to experiment with multi-dimensional storytelling and new narrative approaches that provide context and depth and also are more compelling and engaging.” (Grabowicz 2014) This requires the ability to reach the audience using more than one platform.
Internet Advertising The November cover story for Newsweek was entitled “e-life” and the issue was dedicated to the many ways that the Internet is changing our lives and work. While the changes have affected many industries and many jobs, one of the biggest changes in marketing and sales is the rapid and unpredictable growth of Internet-based sales and advertising. Currently, many users benefit from the use of “free” email sites and Web-search portals, all of which are funded by revenues from banner advertising. (Sadly for these advertisers, many are increasingly able to ignore this stimulus). All types of businesses now want to reach an audience that is more consistently “logged on” to the Internet.
The advent of digital age has equipped everyone who has access to internet with a powerful tool to make his voice heard via a variety of Web 2.0 platforms, may it be social networking site, blog or video/photo sharing network. Blogging, in particular, has turned the table for news production which used to be a privileged profession for a number of traditional journalists but now has become the playground for numerous yet mushrooming bloggers, also known as citizen journalists. It is also worth noting that with the growing popularity of blogging as an alternative platform for delivering news and commentary, most journalists from conventional media have started to set up blogs either outside or within their news network so that they are able to communicate with readers on topical issues from a more personal perspective. This essay aims to break the myth that the rise of citizen journalists is reducing the need for traditional ‘quality’ journalism. I will firstly invite a debate over several drawbacks of traditional media where citizen journalists can fill in the gap, then deal with the problematic conceptualization of blogging as a replacement for traditional media in the quest for quality journalism, and finally include my working definition of quality journalism.
Not only social media changed journalism by its worldwide attention but also the speed of it. 2o year ago, people had to read newspaper or turn on the television in order to read and know about certain news or major events, but now with the fast development of