Stage one of the Yale five-stage developmental model is identification (Larson, C., 2013, p. 313). The identification stage establishes a position in the mind of the voters and constituents (Larson, C., 2013, p. 313). For example, Ronald Reagans’ 1981 presidency success after losing in 1968, was based on his ability to creatively redefine issues and not focus on his previous tactic of persuading the voters that his position was right (Skinner, K., Bruce, B., & Kudelia, S., 2008, p. 3). Reagan was able to capitalize on the current administration’s issues such as a bad economy as well as a hostage crisis (Skinner et al., 2008, p. 3). The Reagan campaign was designed to focus on conservative principles and promote American conservatism and at the same time win the key state of California electoral votes (Schoenwald, J.M., 2001, p; 192).
Selecting an impactful campaign name is critical to the success of a political campaign (Larson, C., 2013, p. 314). For example, in 1980 the Ronald Reagan’s campaign theme “Let’s Make America Great Again” is historically noted as one of the most successful patriotic themed presidential campaigns (Friedenberg, R.V., 2002, p. 152). Furthermore, it is important to support the campaign name with marketing support such as logos, symbol; color and fonts that creates consistency in the brand image and objective of the political campaign to get the voter’s support (Larson, C., 2013. P. 315). The Reagan campaign slogan was supported by the American Flag as a dominant icon as well as a red, white and blue back drop for his speeches (Friedenberg, R.V., 2002, p. 152). In addition, his supporters wore “straw boaters with red, white and blue headbands” and a smiling picture of Reagan (Friedenberg, R.V., 20...
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...olitical candidate had credibility based on pending social change and living up to commitments to his supporters (Larson, C., 2013, p. 319). For instance, Reagan supporters rallied around his key conservative message of faith and optimism throughout the campaign (Friedenberg, R.V., 2002, p. 157). In addition, Reagan proposed “reform and renewal” based on a responsive government, renewal of family and communities and restoration of our institution based on conservative values (Friedenberg, R.V., 2002, p. 163). These messages were consistent throughout the campaign, with the election eve address historically noted as being a game changer for which Reagan was named the “great communicator” (Friedenberg, R.V., 2002, p. 163). The persuasive power of Ronald Reagan caused a huge momentum shift in voters’ just days before the election (Friedenberg, R.V., 2002, p. 163).
Politicians use many different ways to persuade the intended audience. The speech to the Berlin Wall, and the speech to the Virginia Convention were both similar in ways of impacting people and using the same form of persuasion, but different when it came to a sense of hope, time periods, and the reasoning. Reagan and Henry use different different modes of persuasion.
But if there is one thing to say about both men, that they equally accomplished even though both did it different ways and by different means, is that they worked with Congress flawlessly. Both had the undivided support of their Congress in their actions. Whether it be leading Conservatives supporting Reagan and his foreign policy or Roosevelt when it came down to making changes in policies to better the public, they had the full support of those behind them. Both men seemed to be extremely charismatic when it came to this. It was almost as if that instead of choosing their Cabinets, they had managed to pick their Congress.
Politicians frequently receive negative publicity at the hand of their own use of language. Their uses of words as they relate to persuasion typically fall within one of the three dimensions of language functions, semantic or thematic. Often their persuasive language can be found to closely resemble any of these three categories simultaneously. There are many tools for analyzing persuasive symbols, many of which should be utilized when analyzing great communicators such as President Ronald Reagan. In response to the Space Shuttle Challenger explosion on January 28th, 1986 where seven brave American’s gave their lives. President Ronald Reagan made history with his famous speech, which didn’t only serve to address the great tragedy, but served as a focal point of comfort for the grieving nation. He commemorated the seven heroes who had fallen that morning in route to outer space; he expressed gratitude to NASA for their past developments and encouraged further explorations. Ronald Reagan was a great communicator, a charismatic persuader whose words delivered focus of the message through utilization of persuasive symbols. This paper aims not to be an all-inclusive guide for analyzing persuasive symbols, but will sufficiently guide the reader to be a more perceptive of persuasive language.
Reagan is able to persuade the public to hold on to their hope by using Aristotle’s rhetorical appeals. Ethos, or credibility,
The election of 1980 brought the re-nominated Democratic candidate, Jimmy Carter, against the newly nominated Republican candidate, Ronald Reagan. While Carter ran a rather “gloom and doom” campaign, Reagan came into the election upbeat and with high hopes of rebuilding the military. Americans, weary of the liberal government, elected Ronald Reagan. Reagan came into the Presidency wanting to restore United States leadership in world affairs w...
...imes when we are faced with national tragedies we are left at a loss for words. We look upon our leaders to help us through these difficult times, to have all the answers. We listen to what they have to say with vulnerability and uncertainty of what’s to come next for our country. Reagan was aware of all these factors when he gave his famous address. He was aware that in order for any argument to be considered a powerful and successful one it needs to be thought through and take into consideration the outside factors that are affecting it. Reagan’s challenger argument was one that had a clear audience, distinct setting, and finally the argument had a definite and in this case necessary purpose. By Reagan utilizing these three elements and effectively combining them he created a memorable speech that is now widely considered a masterpiece of public communication.
Reagan’s speech on the night of January 28, 1986 dramatically “took the first step toward uniting the country in its grief (Ritter, 4)”. Ronald Reagan reached out to the schoolchildren of America and all other citizens of the United States to counsel them in time of tragedy. He gave hope to the nation through emotional and spiritual reference. He was effective in conveying his message but the way his thoughts were organized was in part ineffective. His speech is very unorganized, and he could have ordered his thoughts better. More importantly than disorganization though, Ronald Reagan reached out to a nation that needed him as there president. He gave the people of the United States hope and Reassurance, a task that the President has been expected to do since the beginning of our country.
"American Rhetoric: Ronald Reagan -- A Time for Choosing." American Rhetoric: The Power of Oratory in the United States. N.p., n.d. Web. 7 Oct. 2013.
In 1992 the incumbent president George Bush was seeking reelection. It was the general consensus that he would be the 'hands down, no contest winner'. When the smoke had cleared and the votes were tallied, many were shocked at the results. Arkansas Governor Bill Clinton had defeated the incumbent by a landslide! How could this be? How did the commander and chief of what could be considered the greatest victory in modern American history defeat the Iraqi army and one year later lose the election for the presidency? The answers to these questions as well as explanations for the outcome lie within the campaign strategies and tactics used by each candidate. There were various major political events and public opinion data that occurred throughout the general election stage of the campaign. This paper will analyze both the political events and the public opinion data, in hopes of developing a better understanding as to what helped shape the overall outcome. There were three candidates in the race for the presidency, President Bush (R), Bill Clinton (D), and Ross Perot (I). Each of the three, to a greater or lesser extent, focused their campaign on the economy. President Bush focused more of his campaign on criticizing his opponents primarily Bill Clinton. He would often compare the economy to that of other nations, claiming it wasn't all that bad and resumed attacking his opponents. Bill Clinton on the other hand focused his campaign strategy on implementing the need for 'change.' At that time the national debt and unemployment was rising. Clinton vowed to improve the economy and the quality of life for the American people by bringing about change. Ross Perot was more of a crusader against Washin...
Introduction Reagan, Ronald Wilson (1911- ),the 40th president of the United States (1981-1989), enforced the policies that reversed a general direction of movement toward greater government involvement in economic and social regulation. Reagan as the younger of two sons, was born in Tampico, Illinois and spent most of his childhood in Dixon, Illinois. After studying at Eureka College,a small Disciples of Christ college near Peoria, Illinois, he majored in economics, and became the president of the student body, a member of the football team, and captain of the swimming team. He had special drawings toward acting, but after the graduation in 1932 the only job available related to show business was as a local radio sportscaster. In 1936 he became a sportscaster for station WHO in Des Moines, Iowa. A year latter, Reagan went to Hollywood and began an acting career that spanned more than 25 years. He played in more than 50 films, including "Knute Rockne"-All American (1940), "King's Row" (1942), and "Bedtime for Bonzo" (1951). Early political career Reagan's first political activities were associated with his responsibilities as a union leader. As union president, Reagan tried to remove suspected Communists from the movie industry. When the U.S. House Committee. Began an investigation in 1947 on the influence of Communists in the film industry, Reagan took a strong anti-Communist stand testifying before the committee. Reagan emerged on the national political scene in 1964 when he made fervent television speech supports for the Republican presidential candidate, United States Senator Barry Goldwater from Arizona. Although the election was lost, Reagan's speech brought in money and admiration from Republicans around the country. After the speech a group of Republicans in California persuaded Reagan to run for governor of California in 1966. Reagan appealed to traditional Republican voters. He defeated Edmund G. (Pat) Brown, Sr., Democrat, by almost a million votes. The election of 1980 Reagan spent years making political friends at party fund-raising dinners around the country. In the election of 1980 for the president, the candidates were Carter and Reagan. The contrast between the television personalities of two candidates was very important to people. Carter’s nervous manner had never been popular to people, while Reagan’s charm and happy face was a call for return to patriotism, which appealed to the public. Many voters believed that Reagan was forceful leader who could get their lives in shape and who could restore prosperity at home.
Reagan’s political career began to unfold when he decided to work on the 1964 Goldwater campaign for President. The endorsement of once presidential nominee Barry Goldwater: A conservative Republican Senator from Arizona, culminated with Reagan gaining national prominence with his “Time for Choosing” speech endorsing Goldwater in his bid for the presidency. In what author Paul Kengor, terms his spiritual biography of Ronald Reagan; the author suggests the “The time for Choosing” speech was a watershed moment for American Leadership (GOD 109). The speech was such a success that in the wake of Goldwater’s trouncing in the 1964 Presidential election, what pundits thought surely the demise of the right wing conservative movement, conservative activist in California began talking about Reagan as a candidate for Governor in 1966.
Reagan, Ron Jr. “Remarks by Ron Reagan, Jr., to the 2004 Democratic National Convention.” In Dynamic Argument. Ed Robert Lamm and Justin Everett. New York: Houghton Mifflin, 2007. 428-30.
...ired of patronizing politicians and distrustful of government. Reagan's strength of conviction, combined with his vulnerable style, communicated that he trusted the people and that he himself could be trusted.
Historically, the Civil Rights Movement was a time during the 1950’s and 60’s to eliminate segregation and gain equal rights. Looking back on all the events, and dynamic figures it produced, this description is very vague. In order to fully understand the Civil Rights Movement, you have to go back to its origin. Most people believe that Rosa Parks began the whole civil rights movement. She did in fact propel the Civil Rights Movement to unprecedented heights but, its origin began in 1954 with Brown vs. Board of Education of Topeka. Brown vs. Board of Education of Topeka was the cornerstone for change in American History as a whole. Even before our nation birthed the controversial ruling on May 17, 1954 that stated separate educational facilities were inherently unequal, there was Plessy vs. Ferguson in 1896 that argued by declaring that state laws establish separate public schools for black and white students denied black children equal educational opportunities. Some may argue that Plessy vs. Ferguson is in fact backdrop for the Civil Rights Movement, but I disagree. Plessy vs. Ferguson was ahead of it’s time so to speak. “Separate but equal” thinking remained the body of teachings in America until it was later reputed by Brown vs. Board of Education. In 1955 when Rosa Parks refused to give up her seat, and prompted The Montgomery Bus Boycott led by one of the most pivotal leaders of the American Civil Rights Movement, Martin Luther King Jr. After the gruesome death of Emmett Till in 1955 in which the main suspects were acquitted of beating, shooting, and throwing the fourteen year old African American boy in the Tallahatchie River, for “whistling at a white woman”, this country was well overdo for change.
In the summer of 1980 Communist Poland was experiencing labor unrest at an unprecedented level. Living standards were still very low, the economy was stagnant, and food shortages and inflation were abundant. The Polish Communist Party was faced with nationwide strikes, and their tactics of buying off workers had failed because there were too many people striking. However, when the strikes spread to the Lenin Shipyard in Gdańsk on August 14th, everything was about to change. The strikers were backed by waves of support from other industrial centers, and the Communist Party was forced to negotiate with them. Under the leadership of Lech Walesa the strikers emerged victorious and the formation of an independent trade union called Solidarity was born.