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Impact of social media on business performance
Impact of social media on business performance
Impact of social media on business performance
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The importance of social media for business
The potentiality of social media is too important to ignore because of the experience and the possible benefit brought by its functionality to users and firms. An example can be seen from Lay’s potato chip’s case as follows:
Lay’s created a campaign “Do Us A Flavour” through the social media channel and provided a $1 million prize for the winning flavour. Lay’s invited its customers to share ideas about the new potato chip flavour on the Lay’s Facebook page and received 3.8 million submissions across 14 countries (David 2013). Then Lay’s narrowed down the choices to the top three flavours: Cheesy Garlic Bread, Chicken & Waffles and Sriracha. Customers could actually purchase these three flavours in the stores and vote on their favorite one via Facebook or on Twitter to decide which one could stay on shelves permanently and the million dollar winner. The result was paid off tremendously with 12% increase in sales and over 1 billion Facebook impressions (David 2013).
Many social media channel are designed to facilitate conversation between individuals and groups. For business, it is cost-saving to establish FAQs forum and communicate with customers openly on the Internet to receive valuable customer feedback. Besides, it is efficient to share expertise and knowledge in the communities. Based on Lay’s campaign, it successfully utilises social media for co-creation. This conception is corresponded to Kaplan and Haenlein’s (2010) collaborative project that “the joint effort of many actors leads to a better outcome than any actor could achieve individually.” The evidence can be seen that the campaign increased customer engagement by allowing its audience gathering in the community to share t...
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...by Atras 2013). It implies that by listening to customers’ feedback through social media, VAA not only reduces customer complaints, but also drives itself for progress.
4. Innovation beyond the familiar
VAA has been a pioneer of innovation in airline industry including super economy service, using bio fuels (Innovation Leaders 2014) and glass-bottomed plane (VAA, 2013). This conception also expands to social media marketing. It launched a travel website – vtravelled, detailing destination information, inspiration and offering photographs sharing. Moreover, VAA participated in the discussion with a traveler’s tone of voice (Barwise and Meehan 2010). It gathers like-minded people worldwide in an online community and increases the sense of authenticity when people navigate the site. It not only adds value for the consumer, but also reinforces brand image.
Conclusion
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
Social media may have started out as a small marketing tactic, but soon grew to revolutionize the way businesses can create brands, expand businesses, and interact with consumers for the better.
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“Social media is the democratization of information, transforming people from content readers into content publishers” (Evans, 2012). “Social media has existed since the 1990s; however, only in the last several years has it made substantial gains in popularity worldwide” (Campbell, 2013). Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. These services contained features such as chat programs, games, mail, and instant messaging. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of the Internet. Although some people
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
In the age of empowered customers, an approach to social media helps companies keep their fingers on the “pulse of what’s important to their customers” (Success Center, n.d.). Business’s like Zappos and its uses of Twitter or other social networking platform to have collaborative interaction with customers and employees, allows the company to gain valuable insights and create long lasting
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...