Social Responsibility and Sustainability in The Green Path by

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Our textbook defines social responsibility as “an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact” (Ferrell, Fraedrich, and Ferrell 39). It is a vital aspect of a firm’s survival where a healthy balance between economic performance and environmental performance is found. In addition to maintaining stakeholder trust in a firm, social responsibility encourages sustainable business decisions that ensure the survival and quality of environmental resources for future generations. To an extent, all decisions that a firm is faced with have the potential to impact the natural environment in one way or another. Sustainability plays a large role in the success or failure of social responsibility. It focuses on regulating the use of natural resources in order to minimize pollution as well as maximize the preservation and regeneration of resources for future generations. If businesses focused on the maximization of gain with no regard to sustainability, immense profits would be very short-lived before the natural environment became overwhelmingly toxified and natural resources were depleted beyond renewal (Ferrell, Fraedrich, and Ferrell 39). This is actually a large-scale and increasingly common problem in the modern world. In the wake of the Industrial Revolution, large-scale production became a reality and business growth was almost exponential for decades. In recent decades, many environmental problems have been brought to mankind’s attention that can be directly linked to the hyperactivity of large-scale production. Atmospheric issues such as air pollution and global warming are just two concerns. Pollution emitted by power plants, factories, and commercial vehicles adds tox... ... middle of paper ... ... WBSCD: Business Solutions for a Sustainable World. World Business Council for Sustainable Development, 25 Apr 2014. Web. 25 Apr 2014. . Ferrell, O. C., John Fraedrich, and Linda Ferrell. Business Ethics: Ethical Decision Making and Cases. 9th ed. Mason: South-Western, 2013. Print. "ISO 14000 - Environmental management." ISO. International Organization for Standardization. Web. 25 Apr 2014. . "ISO 26000 - Social responsibility." ISO. International Organization for Standardization. Web. 25 Apr 2014. . "Our history." BSI Group. The British Standards Institution, 27 Apr 2014. Web. 27 Apr 2014. .

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