Chapter I
INTRODUCTION
1.1. What is Social Media
Social Media is defined as any web or media based platform that enables an individual or an agency to communicate interactively and enable exchange of user generated content.
The innovativeness in this form of media , coupled with the speed of information exchange and ease of access, is perhaps the reason behind the immense popularity and quick adoption of this form of media by the masses.
Some of the most popular social media sites worldwide are Facebook, Twitter, Google+, Youtube, Linkedin, etc. Some other social media sites are Flickr, Pinterest, Meetup, Myspace, Slideshare, Uservoice, Blip, Scribd etc.
Of late, social media has become synonymous with social networking sites. There are
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Types of Social Media
Social media is classified into six different types : Collaborative projects, Blogs and Microblogs, content communities, Social networking sites, virtual game worlds and virtual social worlds. (Kaplan and Haenlein,
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Also their have been attempts to invade the Privacy of senior politicians or government officials and the Character assassination of individuals. There are instances when the governments themselves are not democratic.
All this has led to disturbing actions of various governments on the issue of social media usage with complete disregard to freedom and democracy. There have been instances of arbitrary blocking of websites/internet, Imprisonment of bloggers, Misuse of Information Technology regulations by law enforcers against critics, political opponents, innocent users and misuse of social networks to track individuals and access private conversations.
Despite significant progress being made in the usage of social media by all the stakeholders, unleashing the power of social media is dependent upon resolution of a number of challenges, some of them being
I am not comparing those awful regimes to our government, all we need is to make our choices better, and the government should have more faith in the citizens. We live in an era where we are being watched by surveillance cameras 24/7, and also having our calls being tapped. Even with all the peeping toms, censorship, and the spying, freedom of speech is a right that the American people should not let go. The other side of the camp argues that domestic surveillance helps to fend off terrorism, which has no basis; in reality, there is no real evidence that domestic surveillance has ever protected us. According to Sergeant Ed Mullins of the New York Police Department, "If you're not a terrorist, if you're not a threat, prove it.
The internet is a place where people can freely express their political or other views for people to see. A recent study, Freedom of Net, by the activist group Freedom House shows both the immense censorship of information around the world and the declining freedom of information around the world, “Two-thirds of all internet users, 67 per cent, live in countries where criticism of the government, military, or ruling family are subject to censorship” (APF & Bell). The report by Freedom House digs into the censorship of government criticism, military criticism, and negative views on the ruling family in two thirds of countries studied in the report with governments around the world are silencing the voices of people and their publications. By censoring the people's voices, the governments are able to control the population and their views on not only their own government, but also countries around the world. Governments around the world are stepping up their censorship of public information posted on social media by taking actions to suppress the publications before they even begin. The report by Freedom House shares how police around the world are arresting and punishing those who have taken to social media to complain about a topic that makes the country look bad. The report states: “Social media users face unprecedented penalties, as authorities in 38 countries made
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
This is because of a variety of reasons.... ... middle of paper ... ... However, the author acknowledges that social media has also increased the need for fast information [22].
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Recent advancements in technology have created a new form of communication. We call this new type of communication social media. Some of the big names in social media are Facebook, Twitter, Snapchat and Instagram. Most people today use some form of social media on a daily basis. Social media is most popular amongst adolescents.
As belch and belch state, Social Media is a group of applications based on the internet and web 2.0 through which users can create and exchange information (Belch & Belch, 2015 as cited by Yang and Wang, 2015).
Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s popular social media sites include Facebook, twitter, pinterest, instagram, vine, YouTube, and LinkedIn. Facebook is used as a basic social media site. People can share pictures, videos, and “status updates” to let people know how they are doing or exciting things going on in that person’s life. Twitter can is similar to Facebook, but updates are limited to one hundred – forty characters. YouTube is a site specifically made to share videos, which is its only function. Vine is used to share 6 second video clips, instagram is a picture sharing website, that just recently allowed sixteen second videos to be shared. LinkedIn is used for employers to find prospective employees and vice versa.
The meaning of social media can be described as technologies that allow humans to interact using information.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Today social media has become a big influence on society. There are many different social media sites that allow people to interact with others. Such social media sites are Facebook, Twitter, and Instagram. There are many more different sites, but these are the popular networks that are being used today. These sites allow you to connect with anybody you want to. Social media sites can make you feel connected with others and seem like the best thing, but at the same time it can be a weakness that many of us have.
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,
“social media refers to different forms of electronic communication that is done through computer technology majorly.
Social media an online platform that is known to keep people connected and also helps them know of the happenings around yet still keeping them hooked and entertained. Social media is also known as websites and applications that are dedicated to forums, microblogging, social networking and wikis. Social media is split into two parts the “social” part and the “media” part. The “social” part refers to people interacting with each other and the “media” part refers to the instruments of communication like internet, tv, radio