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Social Networking Sites in the Business Environment

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1. Introduction In recent years we can see that social networking sites are gaining popularity as particularly in business environment. For the growth of social networking sites; sky is the limit. The very first social networking website came in the market just a decade ago, since then the way we communicate with other people has also changed. Social Networking sites like Facebook, Linkedin, Twitter and many more are so well-established in this contemporary digital globe that they are blended in our daily routine very easily. All these SNSs provide all there users with a platform for corresponding, sharing information and to collaborate with others around the world on daily basis. All these sites are so well established that there annual revenue is in millions and billions of dollars for e.g. In 2006 Google spend $1.65 billion for buying Youtube. (“Google buys YouTube for $1.65bn”, 2006) and another the most recent example is “LinkedIn earned $15.4 million in 2010 on net revenue of $243 million” (Bestgrowthstock, 2011, para. 15). The main reason behind the success of SNSs is because of the number of people that are utilising it; and that is what all companies are looking for. In 2009 Facebook was growing at a rate of 6000 user per day. “At that rate if Facebook were a country than it would be the 6th most populous in the world” (Smith, 2009). The extreme utilization of SNSs by people has let companies to use SNSs for different reasons. Due to the popularity of these SNSs; organizations are prepared to spend a huge sum of capital for marketing on these SNSs and to have an access users’ information which is available on the site. The research proposed below is to find out how these SNSs can use by companies for recruiting new staff....

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...t Gordon University (Unpublished master’s thesis). Robert Gordon University, Aberdeen, United Kingdom.



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