Besides the elite list of celebrities and famous companies such as Google or The New York Times using social media sites as an outlet to gain customers, one of the main reasons it is so successful is its worldwide and global appeal. People from first and third world countries are aware of it, and statistics show that one in every nine people on Earth is on Facebook, and Twitter is adding up to 500,000 users each day. Search engine giant Google, perhaps the most famous name on the internet has started their own social networking experiment, Google+, which experts have predicted will also become a powerhouse. Everything now a day is marketed, from the water we drink, the food we eat and the clothes we wear. Marketing not only establishes brand recognitio... ... middle of paper ... ...eshare.net/HorizonWatching/social-media-101-social-media-disasters.
How to increase business with Social Media Marketing Did you know more than 92% of small business owners strongly agree to the importance of social media marketing for business? Or that social media marketing has a 100% higher lead-to-close rate than outbound marketing? According to Marketing Guru Neil Patel- “Social media is the fastest growing trend in the history of the world.” What is social media marketing? As per Wikipedia “Social media marketing is the process of gaining website traffic or attention through social media sites.” However, Neil Patel again defines it appropriately Regardless of the industry, you serve, investing in social media marketing will help your organization grow. Not only in terms of dollar-dollar bills
Facebook has striking growth rate in the number of the users and the revenue. It mainly depends on the powerful Internet to build the large relationship network among friends. The increased mobile usage is the key contributor of the growth in the overall user base. Its daily active users has reached 483 million worldwide until the December 2011. The market value of the Facebook is about $15 billion based on its share sold to the Microsoft.
Twitter was created in March 2006 and in July 2006 the Twitter website was launched. The service grew worldwide popularity in a short amount of time; it had 500 million registered users in 2012, who posted 340 million tweets per day. The service also handled 1.6 billion search words per day. Twitter is now one of the ten most ever visited websites, and it’s been described as "the SMS of the Internet." It’s one of the most successful start-up companies of all time by market capitalization, revenue, growth and cultural impact.
Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done. Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business.
Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it.
That is a 38.3 percent growth rate (Bennett, 2014). Over half of mobile ad revenue from Facebook and Twitter come from mobile devices alone. Mobile advertising was on course to comprise 68% of Facebook’s revenue and 84% of Twitter’s in 2014, and two-thirds of social media advertising spend is forecasted to go towards mobile ads in 2018, creating a $9.1 billion market on mobile. This, coupled with the fact that over, means that social media advertising on mobile is a huge growth market in the next three years (Ganguly, 2015). Most people log into their social media
Social Media is any form of Internet communication where users can create online communities, share information, ideas, personal messages, and other content (Social). Social media has been one of the fastest growing online segments with 86% of people ages 18-29 using some form of social media in 2011 (Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people were registered Facebook users at the end of 2010, over 25 billion tweets were sent in 2010, and 2 billion videos are watched per day on Youtube (Royal). Since the creation of the Internet, businesses have used it as an outlet to advertise increasing customers and revenue, but with the creation and popularity of social media websites, the ways companies advertise online changed.
As of July 2011, Facebook which continues to be the most popular social network had 750 million active users compared to February 2009 when it was at a mere 175 million. Given the ubiquitous presence of online social networks, it is not surprising that they have revolutionized society through communication which provides fast access to information, providing a platform for socialization with different cultures then transforming the world into a global village. Social Networking Websites are beneficial for those willing to meet new friends in order to be introduced to new cultures therefore becoming diverse and well rounded individuals. “Social Networks have crossed another milestone” states Sengupta (2011) in his article, and with an increase of memberships on online social networks, it is only a sign of how these websites have transformed not only the lives of ordinary people but also communication and socialization. With more and more individuals joining online social networks, the global village of these networks will only continue to expand and with this expansion, socialization will ... ... middle of paper ... ...cruitment of employees.
Established in February 2004 by Mark Zuckerberg, Facebook is a privately-owned social networking website that helps people and companies communicate, socialize, understand, engage and transact more efficiently and effectively with friends, family, colleagues, employees, customers and relevant targets. Facebook is the dominant social network in over 100 countries and has more than 1.19 billion monthly active users, it's growth of members in the past few years has been phenomenal (only less than 10 years). Facebook has a powerful business model. Even though the most active group will however be the 16-45 year olds, Facebook’s diversification is an ingenious growth strategy. This is because it not only has the largest growth of members but also has the largest percent of active users.