Due to its virtual property people sometimes also consider Facebook friendship as superficial and pretentious. Niedzviecki (2011, p. 656) termed this relationship just more than nothing in life. However, after operating from February 04, 2004 in its existence of a decade Facebook has placed itself inevitable to 1.1 billion users (Wilson, 2014). Facebook has made itself unique in keeping up-to-date on friends' lives, widening social network and providing an active flow of information. These social communicating features have led Facebook gaining rapid popularity to its users.
(“Google buys YouTube for $1.65bn”, 2006) and another the most recent example is “LinkedIn earned $15.4 million in 2010 on net revenue of $243 million” (Bestgrowthstock, 2011, para. 15). The main reason behind the success of SNSs is because of the number of people that are utilising it; and that is what all companies are looking for. In 2009 Facebook was growing at a rate of 6000 user per day. “At that rate if Facebook were a country than it would be the 6th most populous in the world” (Smith, 2009).
Make the most of it. Pinterest It took a while for Pinterest to enter the scene of social media marketing. But they are one of the few social channels to boast a whopping 100 million active accounts. With their new search engine, Pinterest is all about search with pictures, not words. There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching BuzzFeed a news and entertainment website used Pinterest to find the hot current trends and get ideas for stories.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members. Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world.
More and more employers and employees link together on LinkedIn, the second-largest social networking site in existence (Press, 2011). LinkedIn arguably represents the best business tool on the web for both recruiters and potential employees. LinkedIn launched on May 5, 2003 as the first of the major social networking sites, just in front of Facebook, which launched in February, 2004 ( ). By April 2004, just before its first birthday, LinkedIn reached 500,000 members (Wilson, 2010). Now over 135 million members link there, and Fortune magazine recently made LinkedIn “the only social site to fire up your career” (Wilson, 2010).
Facebook is one of many social networking services, launched in 2004 and founded by Mark Zuckerberg with his college roommates and fellow Harvard University students (https://www.facebook.com). Instagram is yet another popular social media network with currently over 100 million active users. Created in 2010 by Kevin Systrom and Mike Krieger initially for the Apple devices, its availability now ranges across the board of smart phone devices (http://instagram.com/about/us/#). Another estimate is,” 4.2 billion people use mobile devices to access social media sites” (http://visual.ly/social-media-facts-2013). The availability of these types of social networks through mobile devices has magnified the popularity.
Another social media networking site that brings in money is Instagram. Instagram is worth around thirty-five billion dollars (“WeRSM”). These social media sites are well known and very popular, but . In some smaller towns and cities, there are Facebook, Instagram, or Twitter accounts for local businesses . For example, Seaside has an Instagram page that has become very popular over the years.
He thought about the best possible way to keep all of his colleges in touch without wasting time and money. His creativity led to owning one of the biggest social media web sites in the world. That web called Facebook. According to Facebook’s most recent annual report, it hast over one billion active users. Not only that but, the company reported that there is over 600 million people who uses Facebook on the daily (Aaron Smith, 2012).
Its intent was to help old school friends reconnect. In 2002, Friendster was opened to the United States public and quickly gained popularity; there were 3 million users by the third month. The following year, a similar site was created, MySpace. By 2004, MySpace was the country’s most popular networking site. In 2008 though, Facebook surpassed MySpace with its total of monthly visitors and still remains todays most popular site with 1.11 billion users (University of North Carolina).
Furthermore, as of May 2013, seventy-two percent of adults who are online are social networking sites users, which is five percent higher than a year ago and sixty-four percent higher than where it was in February 2005 (Brenner and Smith). With the numbers of users rising over the years, it has become clear social networking sites has established itself as a legitimate form of communication, whether for personal, educational, or even professional use. While there are some concerns about using social networking sites – many of them being valid – the advantages of using social networking sites outweigh the disadvantages, which will be addressed shortly. Moreover, when it comes to communicating with others, social networking is more advantageous than any other form of communication, including face to face communication. Opponents of social networking, however, may refute the claim of social networking sites being more beneficial than face to face communication.