1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I have evaluated what Social Media refers to; the interaction among people in which they create, exchange the share of information through virtual communities. This gives businesses the ability to share news about their products and services offered through Social Media which in turn leaves room for marketing. Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers.
Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences. This is because the global market today is concentrated by new innovations of a different kind of products and services. This will enable the business to move with the latest trends in the market hence they will not lose their customers to their competitors. Creativity and aggressiveness are required by most business in order to survive in the competitive global market. This is because most businesses are investing a lot of resources in developing new products and services in order to move with the latest trends in the global market.
Facebook is a perfect website or instrument to help the business to promote their business because they can fill it with important information about the business and allow people to discover the benefits and purpose of the business. In this website, they can put anything like videos, announcements and many more to advertise their business. It also allows the people or the customers who tried experiencing their services to rate the business base on their performance, and they can suggest freely by just messaging and commenting to their Facebook page, profile or group. Although, it takes time to develop a relationship with the potential customers but it will be all worth it if the company built a strong foundation with the customers and gain their loyalty and trust. Influencing the customers to purchase a product, the company needs to consider the perception of the customers in the brand.
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
In today’s society, many businesses are using commercial websites to get their name out in the public. “Social media is now a crucial part of any successful business marketing plan” (Kiripatea). Businesses need to use the right social media platform to bring in the most revenue. A popular social media website is Facebook, Facebook sponsors ads for products, services and businesses. If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day.
If you use social media correctly, you not only get a boost in search engine ranking, improve in customer services, build an online personality, connect with business partners, and validate your professionalism and build connections are just some of the reasons you gain competitive advantage to those who doesn't use social media in their business. About WebyGeeks Technologies Private Limited: WebyGeeks Technologies Private Limited is a full-service digital marketing agency. The company has offices in Indore, India and in New Your City, USA. WebyGeeks consists of the most competent and knowledgeable team members who are always ready and willing to equip their clients with the best marketing tools needed for a business to succeed. For more inquiries, feel free to contact webygeeks.com at firstname.lastname@example.org or call (US) 1-646-513-4216.
In recent years further development of the internet has made it possible for an individual or a business to mass communicate on its own. Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern business, but necessary. The biggest reason social media is so important to businesses is
This is a challenging topic, because there is so much corss-over on many ethical and compliance issues. Like any other ethics and compliance topic, social media can and must be proactively managed for a company to keep its reputation while providing its employees with the knowledge to manage their personal and business activities separately. In a qualitative study conducted by Corporate Compliance Insights, it was found that young workers are embracing the new wired world that we live in; always wired, always communicating, and always multitasking. This is what is changing the business world. Businesses need to cater to the public’s wants and needs, and now those wants and needs are met by social media and telecommunication.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
Social media is popular right now and able to grow in bigger and better things, businesses are taking advantage by using these websites for online marketing. Marketing that is posted through the Internet and uses social media is known as social media marketing. Advertising and promoting products this way has many advantages and disadvantages. This form of marketing can help the business by being cost efficient by