Introduction
In this research proposal, we aim to discuss the role social media has on the growth of Mixed Martial Arts. This study was chosen because there is no getting around the fact that social media has changed the way we communicate and interact. The biggest change is the sheer number of people using social media websites and the interaction with each other.
The genre of MMA was chosen because it is a relatively new sport, but despite that, it has been gaining grave amounts of publicity in the sporting world. Unlike other long-established, mainstream sports such as soccer and basketball, the sport of MMA only commenced approximately 20 years ago, back in 1993. The power of social media has revolutionised the way humans communicate and it has also helped the MMA world in the development of the sport. In this research proposal, we hope to understand the discourse on the role social media has on the growth of MMA.
Personal experiences and perspective
I have been an avid fan of Mixed Martial Arts for almost half a decade now and I have always wondered to myself, why is MMA not as popular as the other more recognisable sports like soccer and basketball? Indeed, I must not be too biased. I understand that sports such as soccer and basketball have been around since the early centuries but I believe MMA has the potential of being just as popular or even more than those other mainstream sports.
Since I myself use social media websites, I noticed that one of the ways the MMA community interacts with each other; whether it is fans or fighters, is through social media. There must be at least a thousand Facebook pages regarding MMA and to say that social media has not helped the sport grow to what it is to be at this cur...
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... that thinks MMA is a brutal and violent sport. Although we know that the sport has grown tremendously across the world, we need observe this phenomenon in a local context. More specifically, this study will provide a deeper understanding of the ways Singaporean MMA organisations utilise social media, and the most effective means for MMA organisations in Singapore to engage in social media in developing best practices.
Targeted Audience
Since this is an academic research proposal, the targeted audience will be SMF institute of higher learning’s lecturer Miss Jacinta Ho. She will help me to prepare my final research proposal. In general, my intended target audiences are future researchers. Whether it is business or sports researchers, they can refer back to my research proposal who want to make future proposals in regards to social media and Mixed Martial Arts.
Boxing in the early and mid-twentieth century had an appeal that captured the eyes and ears of millions of Americans. Championship fights and popular fighters were on national television and in newspaper headlines. At the time, boxing was relevant in the American sports world. However, over the past 30 years, boxing has regressed and lost its popularity. Spectacles like the graceful Muhammad Ali and the hard-hitting Mike Tyson are gone and have been replaced by lackluster fighters and greedy fight promoters who only care about their profit cut. On top of that, an increasing pile of evidence is starting to show more clearly the dangers of repeated head trauma and how corrupt the business of boxing has become. Lastly, boxing is pressured by the rapidly growing sport, mixed martial arts (MMA), because of its safer nature and a strong corporate leader. These causes combined will finally cause boxing to die as a sport in America unless serious steps are taken to reform the sport.
The traditional view of martial arts for most people comes from the movies, either featuring Bruce Lee or possibly the Karate Kid. With those classic references, the martial arts of today would seem quite alien. What was once obscure has now become the mainstream with millions of martial artists of one degree or another. The violence of this sport is far beyond what boxing, or football could ever accomplish; while those sports often cause concussions and the occasional broken bone, some of the martial arts expect their students to break the bones of their opponents if the fight goes out of control or simply by accident. This brutality usually shunned by civilized society, instead served to increase the sports reputation. The popularity of mixed martial arts soared over the last couple of years mainly due to the emergence of the Ultimate Fighting Championship (UFC) as the fast growing sport in America. With this popularity of the sport mixed martial art gyms are emerging up all across the country. I visited a local gym to study the fighters, with the intention to understand the mentality that goes along with this profession.
Society today have change from historical times, one of the changes in our culture here in the United States is the changes in Martial Arts. This change has created a subcultures called Mixed Martial Arts (MMA), which is a distinct form that is different from the mainstream or traditional form of martial Arts .“The Random House Dictionary defines subculture as (1) the cultural values and behavioral patterns distinctive of a particular group in society. (2) a group having social, economic, ethnic or other traits distinctive enough to distinguish it from others within the same culture or society.”
How do you market violence? Can the general public be persuaded to look at unarmed combat as a legitimate sport? Through the course of the paper, I will discuss all the aspects of the marketing mix, and how they are utilized by the mixed martial arts promotion The Ultimate Fighting Championship. I will also discuss the effect of their current marketing stratagem, and the impact to their booming business.
UFC, Pride, Strike Force, and all other Mixed Martial Arts programs should be banned from the Media. These programs feature men and women exchanging harsh words followed by, violent, 15 minute fights. The vigorous fighting displayed can cause severe injuries, and or death. Contenders of UFC and Strike Force are not the only ones participating in fight clubs; children and teens are starting their own fight clubs in their local schools. As a result to these programs, a rise in the assault rate has surfaced. These programs are causing severe issues in our society that are in need of our attention.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
It is no secret that social media has become a part of our everyday lives. This is a society where you are judged by how many Instragram likes your photos can get or how many followers you have on Twitter. Not only have social media become a part of our lives, it has changed the way. Whether it be lack of conversation at the dinner table or voicing our opinion on Twitter, there is no denying that social media is here to stay. While my fellow Rider students and I may be spending too much checking social media sites, it most certainly keeps us in touch with the Rider community.
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
(2010). Social media for trainers: Techniques for enhancing and extending learning. San Francisco, CA: Pfeiffer.
Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.
The social media is one of the most common means of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, while most people see that the social media has a more positive effect on them than a negative one. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each other. This essay will argue that social media has improved communication between people, and has also improved the means of communication between them.
Our society depends on knowledge. A new way to communicate this knowledge quickly is through social media (The Power of Social Media 1). Learning through social networking is very useful because the participant can learn the things he wants at the rate he desires (The Power of Social Media 1). Several social media sites have become largely popular, like Facebook and Twitter. With new sites being created year round, it is quite obvious that social networking sites will be prevalent for a while (The Growth of Social Media 1). The main reason social media has become so common is because of its quick access. Anyone can know virtually anything he desires if enough time and effort are put into finding that info (The Power of Social Media 1). Knowledge alone has a very powerful aspect (The Power of Social Media 1). As humans, we long for a sense of knowledge because we are curious beings. People want to know what is going on around them. Not only does knowledge provide a sense of satisfaction, it also expands our options. (Phoenix 1). The more options there are, the more freedom a pers...
Social media can be used in our days as a very helpful tool for many things in changing any person’s life ant attitude. It has a positive impact on the society level. These media will keep the person socially active and open to all what happened in the world. Sharing the latest news, photos, finding new friends and knowing the culture. Also, it allows for millions to keep in touch with each other and update for all the new technology. And, it helps people who have difficulties in communication with others to be more socialized and stronger and develop more confidence to feel more comfortable, protected and relaxed just sitting behind a screen. “It saved me time and money without ever requiring me to leave the house; it salvaged my social life, allowed me to conduct interviews as a reporter and kept a lifeline open to my far-flung extended family” says Leonard(231).
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...