Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
Lastly, social media has played a very dominating role in businesses and marketing, helping companies advertise and promote themselves through the world of online interactive networks. It is clearly visible that social media, through various methods, has made a very strong yet positive impact in the way that communities across the globe interact with one another. Communication is an essential part of the human life when it comes to interacting and developing our society. For centuries humans have tried plenty of methods for communication like sign and body language. And today a new type of communication is developing and that is social media.
So we at DC FightAIDS use social media as well as outside media networks like magazines, newspapers, and the local TV news and radio stations to use as our marketing campaigns for our product and services. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr, and Instagram as well as other social sites are great ways to campaign and drive traffic to DC FightAIDS brand and products. It provides the business with a plethora of options that will let DC FightAIDS build an appealing idea in a variation of media styles to build our audience so that we can become more diverse. The great thing about social media is new social media sites. New social media sites are created all the time which gives Living Social more publicity each day so that we are able to expand our services and help boost sales and create new business for years to come.
Consumers have a bigger voice these days and this is the major change in consumers due to social media. This is because social media provides credible information to the consumers. Consumers have increasingly unrestricted time and space for sharing timely and frequent information about the products and services as per the developments in the
Brands have grown so big all because of social media, creating a buzz for a particular brand makes it known because people get to want to know what is this and what are they doing, why do they keep popping on social networks. Regular everyday people have been able to make a market for themselves through social media by creating a profile and sharing their content to as many people as possible. People get to discover others in this manner, models, musicians, actors, and actresses. Just like natural resources, social media has become a resource to human life whereby they make a living out of it, and if someone can use their platform well the pros outweigh the
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
Social media site has become the new and premium platform for advertising about the products and services to reach the online users. viii. Social Development Web marketing is found as an innovative approach for creating awareness in the society and it becomes a good source for the social development in an era of globalization by proving information and knowledge about anything through electronic mode that is Internet or Web. ix. Living Standard and Lifestyle Web marketing becomes the tool of social status of today’s lifestyle and developing living standards by fulfilling instant demand of individuals as it provided the facility of purchasing anything at anytime from anywhere.
In past several years, the social media role has led to become mainly important medium for consumer and brand engagement. The communicative social media nature (with the ability for establishing conversations within firms, individuals in communications of customers and sellers, and engaging customers in value creation and content generation) has excited practitioners in the potential to serve the customer in a better way and satisfy their needs and objectives (Booth & Matic, 2011). Social media has led to nurture the development of trust relationship among brand and consumer, creating it progressively vital medium for utilising and maximising brand loyalty. For businesses, social media reflects both on the risk and opportunity (Stenbacka, 2001).
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
The focus of web technologies towards social interactions, community building and networking is influencing all aspects of life and society. (1) The global organisations like world bank, UN women development, UNICEF believe that new information technologies, social media have exceptional capacity to mobilize the public attention and public accountability. The possibilities are endless, through tweets, Instagram pictures, Facebook pages and